Milk Industry, Agave Certification, and Organic Agriculture

This week, Grupo Lala unveiled its five-year growth strategy, which focuses on innovation, expanding its business, and increasing dairy consumption. Meanwhile, over 800 agave farmers have been certified through the ARS program. 

This is the Week in Agribusiness!

Grupo Lala Unveils 2030 Growth Strategy

Grupo Lala unveiled its 2030 growth strategy, which focuses on product innovation, geographic expansion in Mexico and the United States, and stronger consumer engagement. The company will prioritize four strategic pillars — consumer focus, scale, value creation, and disciplined execution — while expanding offerings and targeting out-of-home consumption. With operations in three countries and over 40,000 employees, Grupo Lala continues to lead the dairy market, reporting an 8.4% sales increase in 1Q25 and planning further growth in the Hispanic US market.

Mexico Launches Free Certification to Support Agave Producers

Over 800 agave producers in Mexico have received the Agave Responsible Social (ARS) certification, a program led by the Tequila Regulatory Council (CRT) to strengthen the agave-tequila supply chain by supporting small-scale growers and reducing intermediaries. The initiative promotes direct trade, contract farming, and sustainable agricultural practices, with 23 tequila companies already participating and 18,000 t of agave traded directly.

Mexico Advances Organic Agriculture at National Forum

The ninth edition of the organic production forum, held in San Miguel de Allende, gathered over 1,500 stakeholders to promote sustainable agriculture through knowledge exchange, training, and strategic partnerships. Participants explored topics such as biological pest control, sustainable water management, export certifications, and biotechnology, while a commercial space fostered direct connections between producers and key industry players. Officials highlighted Guanajuato’s leadership in organic vegetable exports and emphasized the need to engage younger generations in agriculture to ensure the future of sustainable food production in Mexico.

New US Ambassador Meets Minister of Agriculture

In his first public event as US ambassador to Mexico, Ronald Johnson highlighted agriculture as a key pillar of the US-Mexico relationship. The event, organized by the American Chamber of Commerce and USDA, focused on bilateral cooperation on trade, border efficiency, and joint efforts to combat the cattle screwworm pest threatening livestock. These discussions mark the beginning of a broader binational strategy to support rural economies and ensure agricultural sustainability in both countries.

Fundación FEMSA Backs Water Security in Mexico Valley

Fundación FEMSA and the Latin American Water Funds Partnership are advancing water security in the Mexico Valley through Agua Capital, a water fund that promotes sustainable governance and aquifer conservation. Recent efforts in the Izta-Popo region focus on soil restoration, forest nurseries, and sustainable tourism to enhance groundwater recharge and benefit over 500 ranchers. The initiative fosters long-term community engagement and invites further investment to scale water conservation and environmental impact