Ford Posts 1.6% US Sales Rise as Pickup Demand Offsets EV Dip

Ford reported a 1.6% increase in US sales in October, driven by strong demand for pickup trucks despite a decline in electric vehicle (EV) volumes. The automaker sold 175,584 vehicles, up from 172,756 units in October 2024, as growth in its Ranger and Maverick pickup models offset weaker EV sales.

Sales of Ford’s EVs—including the Mustang Mach-E and F-150 Lightning—fell nearly 25% year over year to 4,709 units. Analysts had anticipated the drop following the expiration of the US$7,500 federal tax credit for new EV purchases, which had boosted sales during the third quarter.

Pickup trucks remained the main driver of growth, with 105,771 units sold, a 5% increase from a year earlier. The rise highlights continued consumer preference for gasoline-powered mid-size and full-size pickups.

Ford, along with General Motors and Stellantis, has scaled back its aggressive EV expansion plans in the United States, shifting focus toward conventional vehicles in response to current market demand and changing incentive structures.