Lamborghini opened a showroom in Monterrey, Nuevo Leon, to expand its commercial operations in Mexico. The facility will offer the SUV Urus, the Aventador LP 780-4 Ultimae and the Lamborghini Huracan Tecnica. The showroom will allow customers to interact with products in a 360º experience. Clothes and accessories will also be offered.
“Mexico is an important market for Lamborghini, and Monterrey is one of the most prosperous metropolitan areas of the country. It has the ideal location to expand the brand,” said Andrea Baldi, CEO, Automobili Lamborghini America, as reported by Cluster Industrial.
Lamborghini has found a welcoming market in Mexico. “Twenty years ago it was rare to see a Lamborghini but this is no longer the case,” said Martin Josephi, CEO, Grand Chelem Group, to MBN. The brand has been in Monterrey for 12 years and its successes led Lamborghini to step up its investment in customer experience and to introduce new products to this market.
“The new and advanced showroom will improve the customer experience and will prepare the transition to a new era of electric vehicles that will start in 2023,” added Baldi. Lamborghini's first hybrid model will be launched in 2023. An investment of US$1.5 billion will enable the hybrid transition, which will be Lamborghini's largest investment in history.
“Lamborghini’s electrification plan is a change of course that was made necessary by a radically changed context, in which we want to contribute by continuing to reduce environmental impact with tangible projects,” said Stephan Winkelmann, CEO, Automobili Lamborghini.
Lamborghini was the first Italian automotive company to obtain the EMAS environmental certification. In 2021, Lamborghini was recognized as one of the most sustainable companies in Italy and awarded the Green Star 2021 by the German Institute for Quality and Finance and the Institute for Management and Economic Research, as reported by Volkswagen.
Luxury carmakers are transitioning towards electrification. For example, Ferrari announced today its plans to make EVs 40 percent of its total sales by 2030. GM recently introduced Cadillac’s future electric flagship, the Celestiq ,which will be released in 2025, according to Car and Driver. However, these automakers have to overcome the challenge that EV batteries pose, as they cannot match combustion engines in sustained power, as reported by Reuters.