Liquid Value Proposition

Consumer chemicals company Pochteca has a nationwide coverage that includes an extensive logistics network of 34 branches strategically located in states with strong automotive infrastructure. The business handles more than 5 million liters in inventory monthly

The acquisition of Mardupol in 2012 added 80 years of expertise in the chemical distribution segment, which was foreseen to increase Grupo Pochteca’s sales by 25 percent. The group surpassed expectations, reaching MX$6,079 million (US$358 million) in sales in 2015 from its MX$3,729 million (US$221 million) sales before adding the Mexican Mardupol. Fluctuations in the dollarpeso exchange rate have affected its customers such as Shell, for whom Pochteca is a macro-distributor. These conditions forced Pochteca to redouble its efforts to be competitive, consolidating an effective supply chain increasing its productivity. The industrial solvents and lubricants producer plans to continue acquiring companies that will boost its position in the chemical market, on top of agreements set with companies including BASF to distribute its respected solutions Zetag, Magnafloc LT, Burst, Magnasol and Antiprex.

In the lubricant aftermarket segment of the automotive sector, Pochteca’s team includes experienced technicians and sales representatives who maintain close relationships with clients. Over 200 sales representatives are available to assist customers, trained by certified technical advisors. These advisors also support and train customers to ensure the most effective use of their products in their installations.