Toyota Hits 200,000 Hybrid Sales in Mexico Amid HEV Surge

Toyota has reached 200,000 hybrid electric vehicle (HEV) sales in Mexico. The company said the milestone comes 14 months after surpassing 150,000 HEVs in September 2024, reflecting sales of nearly 50,000 hybrids during that period.

Executives noted that Toyota continues to prioritize hybrid systems due to Mexico’s limited charging infrastructure, which still restricts the adoption of fully electric vehicles (EVs). According to the company, “hybrids are currently the best electrification option in Mexico, above 100 percent electric vehicles, due to the country’s charging infrastructure situation.”

Toyota’s hybrids now use the brand’s fifth-generation system. Its electrified lineup in Mexico includes 12 HEV models, most recently expanded with the Yaris sedan hybrid—completing the hybridization of all Toyota sedans sold in the country. The company said these models regenerate energy through interaction with the combustion engine and through regenerative braking.

Toyota introduced hybrid technology to Mexico in 2010 with the third-generation Prius, a model the company says “became the benchmark for hybrid cars in the country,” helping expand its hybrid share to more than 55% of its portfolio in Mexico.

Toyota Mexico’s electrification roadmap aligns with the global “Toyota Environmental Challenge 2050,” which targets reducing CO₂ emissions across the vehicle life cycle and achieving carbon neutrality. As part of Toyota’s global “Beyond Zero” initiative, the company aims to offer “at least one electrified option in every market segment by 2030.”