AI Boosts Franchise Sales, Marketing Strategies in Mexico

The adoption of AI in the Mexican franchise sector has generated an increase of up to 35% in sales, optimizing operational processes, personalizing marketing strategies, and automating customer service, reports Creditaria Mexico.

The franchise sector in Mexico represents 5% of the Gross Domestic Product (GDP) and generates more than 1 million formal jobs through about 1,500 brands. Digitalization and AI  can help improve the profitability and competitiveness of businesses. by facilitating the analysis of large volumes of data on sales, customers, inventories, and market trends. "Franchises that implement AI can increase sales closings by up to 35% compared to those operating under traditional models," Daniel Martinez, Director of Marketing and Expansion, Creditaria Mexico, tells Grupo en Concreto.

AI allows franchises to reduce operating costs by automating key tasks. The use of chatbots has optimized customer service, streamlining queries and improving the shopping experience, reports Merca2.0. In addition, data analysis tools have strengthened audience segmentation and the execution of digital marketing campaigns with greater precision.

In the financial sector, for example, the implementation of AI has generated significant efficiencies. According to industry data, service automation can reduce costs by 30% to 50%, which improves the accessibility of these services and strengthens consumer confidence. 

The use of AI in marketing strategies is also helping to redefine the relationship between brands and consumers. "With AI agents, you are not only generating responses, but also executing purchase decisions on behalf of the consumer," says Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard.