AI-Driven Data Solutions Boost Industry Transformation

Q: How would you describe Bluetab's positioning in the Mexican and Latin American markets, and what factors have enabled you to achieve this position?
A: We have consolidated as market leaders by specializing in advanced data solutions and taking a strategic and highly customized approach. Our growth has been driven by a combination of innovation, agile methodologies and a deep specialization in data governance and analytics. We operate in Spain, Mexico, Peru, Colombia, Argentina, Chile, and Brazil. We are also evaluating opportunities in Uruguay, Canada, and the United States to further expand our reach.

Q: What would you consider to be Bluetab's main differentiator compared to other IT consulting firms operating in the region?
A: We work as strategic partners, not as a traditional consulting firm. We do not implement generic solutions, but design customized services aligned with specific business objectives to ensure a tangible return on investment. Our specialists not only master the technology,  but also understand in depth the context of each client, integrating themselves as part of their team. In addition, we prioritize data specialization and the effective application of AI with a clear purpose, avoiding implementations without strategic rationale.

Q: How has the alliance with IBM impacted Bluetab's value proposition and its ability to compete in the Latin American market?
A: The alliance has provided us with key financial and training support, allowing us to accelerate our expansion and strengthen our technical capabilities and value proposition. We combine IBM's historical solvency and global reach with Bluetab's agility and specialization. Thanks to this synergy, we can integrate data-driven AI solutions, such as Data Fabric and Data Governance, and scale our operations in Latin America.

Q: Which sectors or verticals in Mexico have shown the highest adoption of Bluetab's solutions?
A: We have seen remarkable adoption in a variety of sectors, but the banking sector stands out as it now represents about 60%-65% of our operations. However, sectors such as insurance, retail, beverage, consumer, and construction are also showing increasing interest in our solutions.

Q: How do you translate the philosophy of "getting it right the first time" into tangible results for your clients?
A: This philosophy translates into a holistic approach that prioritizes constant innovation and specialized talent. We ensure that we deliver tailored technological solutions, ensuring that our teams are not only composed of experts, but also committed to our clients' objectives. We have high-performance teams and perform detailed follow-ups of each project, which allows us to deliver high-quality results consistently. Eighty percent of our clients return, which reflects their confidence in our ability to innovate and deliver sustainable value.

Q: What process do you follow to keep up with the market’s rapid technological evolution?
A: We constantly invest in training and R&D. We have specialized teams and an internal infrastructure that includes proof-of-concepts and dedicated clouds to experiment with emerging technologies. We also maintain a global vision and adapt to the trends and challenges of different markets, which allows us to always be one step ahead and propose disruptive solutions that anticipate future needs.

Q: How do you approach data preparation in complex environments and what differentiates Bluetab’s processes compared to those used by other companies in the industry?
A: We employ a customized strategy that starts with a comprehensive diagnosis. We conduct a detailed assessment to understand the customer’s needs and design a solution accordingly. This assessment can take anywhere from three weeks to a month and a half,  and allows us to identify key areas such as data migration, cloud orchestration, and the need for advanced analytics processes.

We differentiate ourselves by our ability to adapt to different levels of maturity. For more advanced projects, where the client has already made an internal diagnosis, we can optimize and fine-tune the strategy. On the other hand, when we work with companies that need to start from scratch, as in the case of cloud migrations or consolidations, we take a comprehensive approach.

Q: How does Bluetab integrate AI and ML into its products and services, and how have these technologies complemented your processes?
A: We integrate these technologies into our products and services to optimize processes and deliver smarter solutions to customers. For example, advanced language and analytical models allow us to automate the extraction of relevant data from documents, improving not only operational efficiency, but also facilitating decision making.

Our Truedat platform, which focuses on data governance, is another key asset. This system allows us to organize and manage large volumes of information in a functional way, using an accessible language that connects technology with business needs. We also work with predictive analytics tools, such as churn models, to predict customer behaviors and help our clients make informed decisions to improve their business strategy.

Rather than offering generic platforms, we provide custom-designed accelerators based on each client's specific tools and needs. Whether through process automation or the creation of dashboards such as dashboards, our goal is to deliver agile and scalable solutions that enable companies to efficiently manage their data, even when dealing with large volumes and complex transactions.

Q: How is AI expected to transform business practices in the coming years?
A: AI will greatly influence both professional and social domains. AI can be used to write contracts or automate business processes, enhancing efficiency and decision making while reducing time and costs. On a social level, AI is changing the way we interact with information and technology, and although there are still sophistication challenges, it is already outperforming humans in simple tasks. In the near future, AI will be a crucial tool on both a personal and professional level.

Q: What emerging trends in data analytics and data governance are expected to transform the way companies operate in Latin America?
A: In Latin America, data analytics and data governance are radically changing the way companies operate. Companies must now integrate data strategically to stay competitive, using tools that allow them to speed up processes such as credit approval from 90 days to just three. The use of advanced analytics also improves operational efficiency, reducing costs and time in various industries. For example, in construction data can optimize the purchase of materials and logistics, reducing waste and unforeseen costs.

Q: What are Bluetab's expansion plans in Latin America for 2025 and how do you plan to strengthen your presence in Mexico?
A: Our plans include expanding our presence in key countries in the region, such as Peru, Colombia, and Brazil. We operate remotely in Brazil, Chile, and Argentina, and aim to establish physical offices in those markets. We aim to position Bluetab as a leader in AI, while maintaining an annual growth rate of 30%. We will strengthen our presence through a combination of marketing strategies, networking, and service diversification in accordance to the specific needs of each market.

Q: What advice would you give to other executives on how to approach digital transformation in their organizations, especially in a context of rapid technological changes?
A: Organizations must identify the use cases that provide a tangible return on investment and solve the most pressing challenges. It is fundamental to have the right technology platforms in place to optimize the use of the cloud and reduce operational costs. For any digital project to be effective, it is essential to ensure that the data is clean and structured. Accompanying this process with internal training and long-term knowledge transfer is crucial to avoid dependence on external experts, ensuring continuous innovation within the company.

Bluetab, founded in 2006, is a leading IT consulting firm specializing in data-driven solutions, including cloud computing, big data, data analytics, and data governance.