Transforming App Security With an AI-Powered No-Code Platform

Q: How would you describe Appdome's position in the global mobile security market and what differentiates it from other competitors?
A: When we founded Appdome nine years ago, our mission was to fundamentally change how mobile app security is implemented. Instead of relying on manual software development kit (SDK) integration and error-prone coding, we built a machine-driven platform that automates the entire process of embedding security into mobile apps. Our technology manages over 400 individual protections, fully integrated into apps without requiring developer effort or changing the user experience.

Q: How has Appdome's value proposition evolved to adapt to the increasing sophistication of cyberattacks, especially in the mobile context?
A: The pandemic accelerated the shift to mobile, especially in sectors like banking across Latin America. This change increased both opportunities and risks. As threat actors evolved, particularly with the rise of AI-driven attacks such as automated bots, deepfakes, and account takeovers, we responded by advancing our platform to detect and counter AI-based threats in real time. Our strategy combines human-led threat research with AI-powered defensive automation, enabling mobile businesses to preemptively neutralize sophisticated attacks at the application level without delay and at scale.

Q: How does Appdome demonstrate to enterprises that deploying its platform improves security without compromising performance or user experience?
A: Appdome embeds all security logic directly into the mobile application, eliminating the latency associated with calling external security services. This architecture ensures zero performance degradation while delivering instant threat responses on-device. To validate this, we enable enterprises to test our technology using their actual production apps before purchase. This gives teams full visibility into performance, compatibility, and protection efficacy, removing any uncertainty and establishing clear, quantifiable value from the outset.

Q: How does Appdome ensure that its platform remains easy to use without sacrificing the quality of protection offered?
A: Our platform is designed to integrate seamlessly into any CI/CD pipeline using a no-code, template-based model. Developers define protection templates once, and the system automates deployment with each app build. When threat landscapes evolve — as with constantly mutating tools like Frida — we issue platform alerts and updated templates, which teams can apply instantly without modifying source code.

Q: Which of Appdome’s services are most in demand by enterprises in the Mexican and Latin American market? 
A: The most requested protections are our no-code defenses for behavioral biometrics and liveness features, which allow enterprises to secure user identity verification without adding SDKs or building custom logic. These capabilities are particularly critical in the region due to the widespread adoption of mobile-first banking and the growing importance of digital identity protection. Another one is protection against remote desktop control attacks and abuse of accessibility services. These attack vectors are frequently used in social engineering schemes and are a major concern for organizations in the region.
These defenses address both the technological and social aspects of cyberthreats, reflecting the unique challenges businesses face when operating in Latin America's digital economy

Q: How is Appdome leveraging user experience to increase awareness about threats?
A: While robust security is essential, we have found that user experience is pivotal to adoption and long-term fraud prevention. Rather than blocking users outright when a threat is detected, we empower mobile brands to deliver contextual, educational messages that interrupt social engineering in real time. For example, during a suspected remote session, our platform can display an in-app warning — clearly branded and instructive — explaining that the bank would never request remote access. This helps users recognize fraud attempts as they occur. According to our surveys, 91% of users prefer proactive fraud prevention over post-fraud reimbursements, confirming that thoughtful UX can drive both security and digital literacy.

Q: The platform promises "continuous defenses" and real-time monitoring. How is this monitoring carried out and how customers receive alerts or reports on potential threats? 
A: We built a dedicated threat telemetry infrastructure that operates independently from our enforcement engine. This secure channel collects real-time intelligence on threat activity across protected mobile apps, which we consolidate and deliver to customers through our ThreatScope product. ThreatScope provides detailed insights on active threats and attempted attacks outside the scope of current protections, giving customers the data to make informed decisions about future security investments. Across our top 50 customers, we see between 500 million and 600 million events per month, giving us broad visibility into the mobile threat landscape.

To deepen that visibility, we introduced ThreatScore benchmarking through our ThreatDynamics product in 1Q25. This gives each customer a dynamic view of their app’s security posture compared to others globally and — over time — within specific verticals and regions. It is similar to a credit score, allowing businesses to understand where they stand relative to peers in banking, retail, healthcare, and other sectors. 

Q: How is Appdome using AI to anticipate new threats and automate defense in real time?
A: We embedded AI and machine learning at the core of our platform from day one. Our system was designed to teach machines how to combine and apply any of our mobile security protections across any development framework, making defenses fully portable and scalable. Over time, we transformed this engine to support highly automated security orchestration, including threat detection, code analysis, and CI/CD pipeline integration. Our Threat Remediation Center, launched last September, leverages Generative AI to identify malicious code on user devices, diagnose the type of attack, and deliver actionable removal instructions, enabling mobile enterprises to respond to threats in real time and support end users with precision at scale.

Q: What impact is the rise of AI expected to have on the future of mobile security?
A: The growing sophistication of mobile threats demands equally advanced, adaptive defenses. AI is central to meeting that need. As mobile fraud and attacks increase across the board, AI enables us to scale threat intelligence, automate remediation, and enhance the accuracy of our defenses without sacrificing human oversight. Looking ahead, AI will remain fundamental in driving proactive mobile security, particularly in areas like threat dynamics and support automation — where real-time responsiveness and complexity outpace traditional methods.

Q: What are Appdome’s strategic priorities within the Mexican and Latin American market for 2025 and 2026? 
A: Our priority in Mexico is the continued expansion of both our go-to-market and technical delivery teams. We are investing in local sales, presales, and customer success functions, but also expanding our engineering footprint to match the growing demand for regional delivery support. Every Appdome customer is assigned a dedicated engineer. In Mexico, that means building cross-functional teams capable of sustaining the deep, daily technical relationships our business is built on.

At the same time, our threat research team focuses on tracking emerging attack vectors specific to Latin America. Markets like Brazil and Mexico are hotspots for mobile fraud innovation, and our goal is to detect and defend against new threats before they scale. By integrating region-specific threat intelligence into our global platform, we ensure customers in Latin America benefit from proactive, preemptive protection — aligned with local risk conditions and delivered at enterprise-grade scale.