Betterware Expands to US, Opens Dallas Offices

Betterware Mexico has expanded its operations into the United States, setting up offices in Dallas, Texas. This move represents a significant milestone in Betterware's growth strategy and aligns with its consistent organic growth over several years.

The decision to enter the US market was strategic, driven by the proximity to Mexico and the presence of a potential customer base already familiar with the brand. Dallas was selected as the ideal location for Betterware's US headquarters due to its robust distribution network and access to a skilled workforce in Texas.

“For over 29 years, we've excelled in providing value and quality in the consumer products we offer, limited only by our geographical boundaries. Our industry expertise reinforces our confidence that US consumers will continue to seek well-designed products that simplify their lives”, said Andres Campos, Global CEO, Betterware.

Founded in 1995, Betterware has been a leading direct-to-consumer company in Mexico, renowned for its product innovation. Alongside offering innovative products, Betterware fosters entrepreneurial opportunities through its direct sales model, ranking as the 17th largest direct-selling company globally, according to Direct Selling News.

In 2024, Betterware plans to introduce more than 250 new products across various categories, ranging from kitchenware to gardening tools.