PUMA Achieves Sustainability Milestone Ahead of 2025 Goal

In 2024, PUMA reached its target to ensure that nine out of every 10 of its products are made from recycled or certified materials, a goal it had set for 2025. The company's commitment to sustainability spans across key areas such as circularity, climate action, and human rights.

PUMA set the initial target in 2021 and, through the combined efforts of its teams and manufacturing partners, achieved it one year ahead of schedule. The company used 13% recycled cotton and nearly 75% recycled polyester in its products in 2024, marking a significant reduction in its environmental impact.

"Achieving our nine out of 10 products goal a year ahead of schedule is a testament to the incredible teamwork by everyone at PUMA and our manufacturing partners. We will use this momentum to continue seeking ways to reduce our environmental impact as part of our Vision 2030 sustainability goals," says Maria Valdes, Product Director, PUMA

In addition to increasing the use of recycled materials, PUMA has taken a leading role in textile recycling with its RE:FIBRE project, which uses industrial and post-consumer waste as raw materials. In 2024, 13.9% of the polyester used in PUMA's apparel was sourced from this innovative textile-to-textile recycling technique.

PUMA also continued to reduce its greenhouse gas emissions across its supply chain, working closely with key suppliers. The company achieved a 17% reduction in emissions from the purchase of goods and services between 2017 and 2024. PUMA reduced its own operational emissions by 86% in 2024 compared to 2017 by sourcing all its offices, stores, and warehouses with renewable electricity. This was achieved through the purchase of Renewable Energy Certificates, the expansion of electric vehicles in its global fleet, and the opening of two large-scale solar photovoltaic plants at its headquarters and a major distribution center in Germany.

PUMA aims for a 90% absolute reduction in greenhouse gas emissions from its own operations and a 33% reduction in its supply chain emissions by 2030, compared to 2017 levels. These targets align with the scientific recommendations necessary to limit global temperature rise to 1.5° C above pre-industrial levels.

PUMA has also focused on improving working conditions in its supply chain. The company has provided training on human rights issues, including sexual harassment, to more than 290,000 employees and workers in its factories since 2021. In 2024, the average pay for PUMA's key suppliers worldwide, including overtime and bonuses, was 66% higher than the minimum wage, marking a 3 percentage point increase compared to the previous year. 

“PUMA’s sustainability efforts go beyond environmental impact. We are dedicated to improving the social aspects of our supply chain, ensuring better working conditions and pay for workers, while also contributing to climate action,” says Valdes.