Walmart de México Expands Post-Consumer Recycling Program

Walmart de México & Centroamérica is expanding its post-consumer recycling initiative, Reciclamania Evoluciona, as it enters the 2025–2026 cycle with 38 active centers across 10 states and support from more than 56 strategic partners. Originally launched in 2019 as a pilot in 20 stores, the program has become one of Mexico’s most significant material recovery efforts.

Over the past five years, Reciclamania Evoluciona has collected more than 855t of recyclable waste. This has prevented the emission of 1,731t of CO₂e, an environmental benefit comparable to supplying electricity to 2,640 homes for a year. In 2024 alone, more than 40,000 customers helped collect over 320t of recyclables.

Mexico City leads the initiative in waste collection, with 439mt, followed by Quintana Roo with 86 and Morelos with 85t. The initiative operates six days a week at each location and accepts more than 10 types of recyclable materials, including PET, glass, cardboard, paper and Tetra Pak. According to the company, each kilogram collected reduces the need for virgin resources, saves energy and water, and avoids sending waste to landfills, where it would otherwise lose value and contribute to environmental degradation.

The program has grown through collaboration with corporate partners including Bimbo, BioBaby, Diageo, Great Value, Heineken, Herdez, Hi-Cone, Listerine, L’Oréal, Member’s Mark, Mondelez, Nestlé, Pepsico, SC Johnson, Tetra Pak and Whirlpool. It also receives support from organizations such as Ecolana, ECOCE and Grupo Promesa. These stakeholders participate in various ways, including integrating waste management into supply chains, launching educational campaigns, developing sustainable materials and connecting with consumers through store-based activations.

The collected materials are reprocessed using the expertise and technology of recycling partners. PET is turned into new PET bottles, cardboard is reused in packaging, aluminum and glass are melted for new containers, and hard plastics, capsules and Tetra Pak are repurposed for industrial applications or other recycled products.

Walmart de Mexico positions this initiative as part of its broader strategy to become a regenerative company. The retailer aims to strengthen national recycling infrastructure, encourage sustainable behaviors and advance toward a circular economy. The company has set a target of operating 40 recycling centers in 12 states by 2025, increasing material diversity and citizen participation in the process.