Walmex, Invex, and Mastercard Launch Co-Branded Credit Cards

Walmart de México y Centroamérica (Walmex) aims to increase customers’ purchasing power, diversify consumption channels, and expand payment methods by facilitating access to credit, according to Santiago Benvenuto, Head of Financial Solutions for the unit. With 50% of payments in Mexico still made in cash, Benvenuto emphasized the opportunity to drive digital payment adoption and support financial inclusion.

Following the launch of Walmart Invex and Sam’s Club Invex credit cards, in partnership with Invex Banco and Mastercard, Benvenuto stated the new products reinforce Walmex’s value proposition and are generating strong consumer interest. “People who previously shopped with cash will now also be able to use our e-commerce platforms,” he explained.

The credit cards aim to increase purchasing capacity for the more than 6 million daily customers across 3,214 stores, leveraging technology to analyze spending patterns and offer tailored financial solutions.

Despite Mexico’s broad credit card market, banking penetration remains low. Walmex seeks to remove access barriers and help customers transition from cash to digital payments. “Our goal is real integration into customers’ lives, leveraging the trust and proximity Walmart generates for segments currently excluded from the formal financial system,” Benvenuto said, noting that 50% of people over 15 do not have a bank account.

Jean Marc Mercier, General Director, Invex Grupo Financiero, highlighted the importance of financial inclusion, ensuring that customers can obtain a credit card even without a credit history. “All Walmart customers will be able to leave the store with a 100% approved credit card,” he guaranteed.

Mauricio Schwartzmann, Country Manager, Mastercard México, added that shifting from cash to digital payments benefits both merchants and financial institutions by providing data to improve services and products.

The new credit cards offer a 3.5% Cashi bonus on purchases within Walmex, 1% Cashi bonus on all other purchases, and a 10% discount on the first purchase. They have no annual fee with a minimum monthly purchase and allow interest-free installments at Bodega Aurrera, Walmart, and Sam’s Club. Benvenuto confirmed that the cards provide secure transactions and guaranteed credit approval for all Walmart customers.