SUJIO Wants to Lead the Bajio’s Wholesale Electricity Market

Carlos Hernández, CEO, SUJIO, said Mexico has great potential to grow in the renewable energy sector, and the company aims to play a leading role in providing this electricity to offtakers in the bajio area. However, analysts reported that investments in renewable energy projects tumbled in 2022.

SUJIO was founded in 2018 by a group of young entrepreneurs from Guanajuato, whose main objective is to provide a high-standard, competitive energy supply to qualified users. During an interview with El Financiero, Hernandéz said that SUJIO’s goal is to innovate the clean energy market, and to lead the Wholesale Electricity Market (WEM) in the bajio. 

According to SENER’s Energy Information System, electricity consumption in the bajio has increased significantly in the past decade. Jalisco and Guanajuato are the largest energy consumers in the region, requiring 13,043GWh and 11,326GWh respectively during 2020. San Luis Potosi reached 5,708GWh and Queretaro used 4,081GWh. Finally, Aguascalientes and Zacatecas had the lowest energy demand in the area with 2,667GWh and 2,415GWh.

Hernández assured that Mexico has great potential to grow in the clean energy sector, due to its privileged environmental and geophysical conditions. “The offer for private clean energy projects grows every day,” he said. However, financially speaking, private investment in renewable energy was affected by regulatory measures driven by the federal government in 2022. Last year, investment related to wind and solar projects barely reached US$1 billion, a huge contrast with the 2017 record investment of US$6.2 billion. Furthermore, analysts reported that this has been the lowest investment since 2016, even surpassed by 2014’s investment of US$2.2 billion.

SUJIO closed 2022 with a WEM power portfolio of 10MW. Between April 2021 and December 2022, the company produced 9.7GWh of renewable energy, which is equivalent to mitigating 4,841.14 t of CO2. In 2023, the company aims to double this number. "Our commitment is to share our knowledge and to promote professionalization in terms of process innovation and marketing of products that benefit society and the environment" Hernández highlighted.