Fintechs Can Optimize Operations for Users, Institutions

Q: What market needs led to the creation of Poincenot tech.studio and how has the company evolved since its founding in 2014?

A: Since our beginnings, the main motivation was to innovate in the financial system. Co-Founders Facundo Vázquez, Augusto Fernández, Andres Meta, and I shared the vision of solving common problems in a traditional industry. We aimed to create a disruptive change, leveraging our expertise in technology and finance. We thus began to develop solutions that, from a practical approach, sought to generate a real impact on the sector.

Throughout these 10 years, we have evolved by focusing on two main areas: digital lending and investment solutions. We developed loans for Mercado Libre sellers and investment platforms. Since then, our proposal has grown in complexity and scope, always aligned with a sustainable and technological business model.

Q: What are the business areas Poincenot tech.studio is prioritizing?

A: We focus on digital lending and investment solutions. We have developed lending products that allow users to access financing in an agile and efficient way, such as the model we developed for those selling on Mercado Libre. We also created an investment application that facilitates access to financial instruments, allowing users to maximize their returns through a digital model.

Q: How would you describe Poincenot tech.studio's position in the market?

A: We are positioned as a benchmark in the Argentine fintech sector thanks to our ability to innovate and adapt to market needs. We have established strategic alliances with important financial institutions, which has allowed us to expand our presence and offer quality solutions. Our focus on technology sets us apart, as we develop products that not only meet customer expectations, but also optimize operations at financial institutions.

A recent success story that exemplifies our value is an alliance with Mercado Libre in Chile that allows us to offer companies access to financing and investment tools, improving their liquidity and optimizing their operations. The ability to open accounts and offer loans digitally has allowed these companies to grow and adapt to a changing environment. Our solutions can bring similar benefits to the Mexican market.

Q: What differentiates Poincenot tech.studio from other business solutions in Mexico?

A: Our differentiator lies in our ability to offer scalable and validated technology solutions that enable a large volume of transactions. Over 10 years, we have accumulated experience that allows us to address complex and systemic problems in the financial sector. Our platforms handle 9 million transactions per day and have 16 million users, demonstrating the robustness of our technology and giving us an advantage by enabling us to act quickly in any situation.

Q: What operational advantages does Poincenot tech.studio offer to its adopters?

A: Our operational advantages include our rapid implementation capability and the robustness of our solutions. We have demonstrated that we can complete digital transformation projects in less than six months, a significant achievement compared to the implementation times of traditional financial institutions, which typically range from one to two years. In addition, our certification as a Service Organization Control (SOC) Type 2 ensures that we meet high security and control standards, allowing us to establish partnerships with top-tier financial institutions and offer a higher level of confidence in our operations.

Q: What opportunities have you identified in the Mexican market, and how will the company seize them?

A: We have identified significant opportunities in the Mexican market that we are targeting by replicating success stories from Argentina, such as the creation of white label lending products. However, we face challenges such as geographic distribution and fraud risk, which complicate investments and require effective technological solutions. In addition, regulatory compliance and transactional monitoring are critical issues for Mexican companies. While regulation limits certain business models, there is great potential for innovation, and it would be ideal to see regulatory changes that encourage new approaches in the sector.

Q: What are the main social and technological trends that are shaping the fintech industry and how is Poincenot tech.studio integrating these trends?

A: The main trend affecting the industry is the need to become more efficient, as the sector is becoming increasingly constrained and expensive. This means that there will be no room for multiple wallets; only the more efficient entities will thrive. To adapt, we are integrating technologies that allow us to scale quickly and ensure profitability, as well as focusing on fraud prevention, which has moved into the digital environment.

Q: What emerging technologies are you prioritizing to both streamline your processes and strengthen your offer?

A: We are prioritizing emerging technologies such as AI, which plays a key role in our operational processes and in improving user experience. We use AI to automate tasks, optimize content and apply algorithms that help us in critical areas such as lending and investments. However, we maintain a cautious stance on the use of algorithms in fraud mitigation, recognizing that prior knowledge of financial institutions remains critical. We also seek to improve the productivity of our programmers without underestimating their passion for their work, balancing the needs of the business and the well-being of the team.

Q: What are your short-term development and expansion plans and what is Mexico's role in this projection?

A: Our short-term plans have changed significantly. Last year, we had to pivot our strategy due to the difficult macroeconomic situation in Argentina, which led us to open offices in Chile and Mexico. Circumstances have changed in Argentina, so it is playing a more important role in our operations, especially as we have multiplied our turnover in dollars. During 1H24, we focused on maximizing our assets and clients in Argentina, but we have not forgotten our regional strategy, as Mexico is a large and valued market.

Q: What challenges do you foresee in this process and how do you plan to face them?

A: One of the main challenges will be to adapt to the cultural and regulatory differences between countries. However, the experience and technology we have in Argentina will allow us to face these challenges with confidence. Since the regulations in Mexico are aligned with international standards, such as those of the Financial Action Task Force (FATF), we can reuse our technological assets without the need to rebuild everything from scratch. We are on a good path and we are confident that the ecosystem in Mexico will provide us with great opportunities to grow.

Poincenot tech.studio is an Argentine fintech founded in 2014 that specializes in the development of technology solutions for the financial sector. It offers customizable platforms for the digitization and automation of financial services.