Smart Payment Orchestration Revolutionizes Fraud Prevention: Yuno

Q: What pain points is Yuno solving in the digital finance sector? What are the main challenges faced by its clients?

A: Yuno simplifies the complexities of digital payments, enabling companies to access new customer segments and rapidly scale their operations, both domestically and internationally. We connect companies with over 300 different payment methods worldwide and provide access to features such as one-click checkout, AI-enabled smart routing, and robust anti-fraud tools through a single, user-friendly interface. This helps merchants overcome various payments and fraud issues, including low approval rates, high processing costs, and numerous fraud and chargeback incidents. Yuno was designed to address these challenges for companies as they scale internationally or grow within a single country. Our platform helps improve approval rates, reduce chargebacks, and lower fraud incidents by connecting with local payment methods and using the latest technologies in payment authentication and anti-fraud models.

Q: What characteristics make Yuno’s payment platform attractive for clients over the competition?

A: Companies generally have three options: use a single provider, use an orchestration platform like ours, or build an in-house solution. No single provider manages all the payment methods customers need, so our orchestration platform gives them the flexibility to connect to different providers and payment methods, improving approval rates and reducing costs. Our API allows clients to smartly route transactions to the best provider in each market and enables all necessary payment methods, whether it is cash, credit cards, or other options. This flexibility and efficiency are key advantages for our clients.

Q: How will Yuno's partnership with BBVA’s OpenPay boost the adoption of digital payments in Mexico?

A: We work with merchants that process payments, acquirer banks like BBVA, and payment processors like Visa and Mastercard. Through these partnerships, we aim to create the best possible integration that allows us to serve our merchants better and leverage OpenPay’s platform to help our customers hit their goals, accept new payment methods, and increase approval rates.

Q: How does Yuno's single integration streamline the process for businesses to manage multiple payment methods and how does this impact client operations?

A: Our platform automates what used to be a complex and time-consuming process. If  merchants want to enable a new payment method, they can simply go to our dashboard and turn it on. The new payment method is then immediately available on their website and app. What used to take months or weeks can now be done in seconds with our technology.

The impact varies by country and payment method. In some cases, we have seen a 30% increase in conversion rates when a new payment method is introduced. For example, in Brazil, 70% of consumers prefer to pay with Pix. By enabling Pix, merchants see a significant increase in conversion rates. Our technology allows clients to quickly test and adopt new payment methods without significant investment.

Q: How does Yuno’s data synchronization feature keep businesses' systems up to date in real time, and what insights can clients gain from its analytics feature?

A: Once our technology is integrated, businesses can stay up to date with the latest payment methods and updates. Our team continually works on integrations and updates, advising customers on which new payment methods to enable. This ensures they can see results immediately without making further changes to their systems. Our dashboard provides real-time visibility into payment performance, allowing users to see conversion rates, performance, and more. We also share industry information and market insights to help businesses make informed decisions.

Q: How does workflow automation enhance the efficiency of payment management?

A: Workflow automation, particularly in reconciliation, significantly reduces manual errors and speeds up processes. Tasks that used to take weeks or months can now be done automatically in a few hours, providing real-time visibility and reducing the risk of errors. Our auto-reconciliation feature automates the reconciliation of millions of transactions, reducing manual mistakes and providing real-time or next-day visibility. This helps businesses catch and correct errors promptly, reducing losses and risks.

Q: What strategies and security protocols does Yuno employ to achieve a 29% average reduction in payment fraud?

A: We use a combination of dynamic 3DS authentication, the latest anti-fraud models, and network tokenization. These technologies provide secure transaction authentication and reduce the risk of fraud by ensuring each card number only works with a specific merchant. This not only reduces fraud but also increases approval rates. We have the highest certifications in the market, including PCI DSS Level 1 (4.0), ISO 27001, ISO 27701, and SOC 2. These certifications ensure we meet the highest standards for data protection and cybersecurity.

Q: What does success look like for Yuno by the end of 2024?

A: In Mexico, we plan to continue investing in the latest technologies, expanding our team, and growing our presence. We also aim to grow in Asia and other markets while continually developing and implementing the latest payment technologies. Success for us means continued growth in existing and new markets, maintaining the highest standards in technology and security, and ensuring our clients achieve their goals through our platform. We aim to be at the forefront of payment innovation and fraud prevention.