As part of the celebration of its 60th anniversary, El Crisol started the construction of a distribution center in Queretaro that will help the company improve the operation of its branch offices and two subsidiaries and generate more jobs in the region.
El Crisol, a 100 percent Mexican company, is a leader in the sale of laboratory equipment and materials with 60 years of experience in the Mexican market. The company now sells over 15,000 different products online and at stores in Mexico City, Puebla, Queretaro, Monterrey, Chihuahua, San Luis Potosi, Torreon, Guadalajara, Merida and Tijuana. To better serve the growing demand, El Crisol began the construction of a new distribution center that is expected to start operations in 2023, as part of its efforts to innovate and create new sales channels. The company is placing more emphasis on online sales and is now able to sell to the entire country.
“This center is going to completely revolutionize the future of the company since it provides a large storage space in a single location. It will permit operations to be further automated, allowing us to give better services to customers and reach our short-term vision: to invest more in exports and to be able to place ourselves in different markets,” said Rodolfo Camargo, General Director, El Crisol, during the event.
El Crisol aims to expand further into Latin America, added Camargo. While this was only an objective before the pandemic, the creation of El Crisol’s online platform allowed the company to expand its reach but it also increased its need for better logistics for distribution, leading to the inauguration of a new center.
The company now aims to double its size. “We will invest MX$300 million (US$14.7 million), leading to 200 indirect jobs, 80 direct jobs and the introduction of a new range of processes within the mass, temperature and volume calibration laboratories. This has been the largest investment the company has had. We want to continue investing and taking risks in Mexico, believing in the national talent that has been the basis for the business to get to where it is today.”
El Crisol plans to continue investing in its people and strengthening its e-commerce division to modernize the brand. The company will continue investing in logistics infrastructure to continue growing organically first in Mexico and later in Central America and the Caribbean. The company aims to replicate its business model across the world.