Expanding Hospital Tech Solutions Across Latin America

Q: What is Interlab’s value proposition for potential business partners and clients?

A: We are an Argentinian company with a subsidiary in Brazil and commercial operations throughout Latin America. Interlab specializes in the development of advanced technologies for hospital management and traceability, delivering solutions that improve operational efficiency in healthcare institutions.

Our value proposition emphasizes both quality and comprehensive service. Unlike competitors, we provide a transparent, all-inclusive solution without hidden costs. Our approach centers on direct, high-touch support both in-person and virtually, which is available 24/7 year-round. Continuous platform updates, innovation, and security enhancements are included, ensuring clients fully utilize and expand the system’s functionalities. Our focus on service differentiates us and sustains long-term adoption and satisfaction.

Q: What strategic importance does the Mexican market hold for Interlab?

A: Mexico is a market of significant strategic interest due to its size and potential. Interlab already operates in several hospitals within the country, and we continuously invest in building relationships and exploring new opportunities. We measure success through brand recognition and the association of our product with quality and reliable service.

Q: What are the main challenges you encounter when expanding within the Mexican healthcare sector?

A: One of the primary challenges is navigating larger hospital groups that operate in a corporate manner. Initial conversations often require additional internal approvals, which can lengthen the sales cycle. While some opportunities close quickly, others require sustained follow-up to reach the final decision makers. The complexity increases with the size of the institution, but persistence allows us to advance all engagements effectively.

Q: How is Argentine healthcare technology being perceived in the Mexican market?

A: Argentine brands are well regarded in Mexico, particularly in healthcare technology. Consistent participation in local events and support from Argentine trade and government agencies have strengthened the country’s reputation as a reliable source of technology and service excellence. This presence positions Argentina as a trusted partner in the Mexican healthcare market.

Interlab supplies laboratory equipment, reagents, and rapid tests, covering hematology, chemistry, bacteriology, and immunology.