Preventive Measures to Avoid Further Healthcare ComplicationsBy Miriam Bello | Thu, 01/02/2020 - 10:00
Q: How has Ginequito developed its offering to compete in Monterrey’s healthcare market?
A: We are improving our services with a new hospital focused on secondary care that will be ready next year. Our goal is to complement our gynecology, obstetrics and neonatology capabilities with other specialties. This general hospital will have 58 beds, four operating rooms, six intensive care units and will be equipped to treat specialties like urology and otorhinolaryngology. By creating synergies between our hospitals we hope to provide care for neglected population groups.
The goal is to have a friendly hospital: doctors, administrative staff and patients. This is what has made Ginequito different from our competition and what makes people choose us.
Q: What factors have detonated growth in the hospital sector?
A: Changes to the tax reform had an impact on the insurance sector, which created more restrictive policies and offered insured clients fewer preferential conditions. In the past, having an insurance policy was key to accessing private hospitals. Today, adjustors have many conditions and limited agreements with hospitals. However, public institutions do not have the means to provide proper and opportune care for patients. Many of these patients require immediate treatment and have the economic capability to pay for medical attention.
We are betting on small to medium-sized hospitals with 50 to 60 beds that enable us to offer treatment with great quality. This also gives us the opportunity to open teaching hospitals, which will eventually create a return on our investment and contribute to R&D.
Q: Many maternity services have readapted because of the age at which women go through pregnancy. How are trends like these impacting Monterrey?
A: There has been an increase in difficult pregnancies but not because of age. The most common difficulties are related to hypertension or seasonal diabetes; these make pregnancy dangerous and force the patient to undergo special treatment. However, Ginequito has the infrastructure and professional capacity to tend to these types of complications. There can also be other factors that make pregnancy risky and that require the patient to undergo a C-section. Once patients have a C-section, they are more likely to need one for other pregnancies. This endangers the patient during birth. Monterrey has one of the highest C-section rates in Mexico.
Q: What alliances have you formed to make the most of your infrastructure?
A: We form alliances not only focused on infrastructure but also on medical staff and equipment. To do this, we need appropriate bidding or subrogation processes but, in general, having a stable legal and financial grounding is the most important factor for the private sector.
We complement the public health system and we are willing to offer our medical services to patients to contribute to Mexico´s healthcare system in general. We are aware of the need for health services but it is important to recognize that prevention is still lacking. Primary care doctors should focus on educating the patient on the preventive measures they should follow to avoid further healthcare complications.
We are working on a preeclampsia-focused clinic with areas of prenatal diagnosis and an offering of various tests for all pregnancy related needs. We also offer courses and continuously organize medical events mostly focused on primary care doctors to provide them with better information and tools to care for their patients. We want to reduce the number of women suffering from preeclampsia and any other pregnancy complication through a preventive approach.
Q: What are the benefits and disadvantages of the federal administration’s initiative to raise rural medical staff salaries to boost medical coverage?
A: Beyond a monetary incentive, the government needs to ensure professionals will have quality of life, ensure that they are working in a safe environment and that they have the equipment and infrastructure they require. There needs to be certainty for the future of medical professionals, as well. Something that could complement this initiative is to set a determined period of time for professionals to stay at a certain location before being relieved by someone else.
Ginequito provides health services in northeastern Mexico and specializes in medical care for women and their families in gynecology, pediatrics, orthopedics and traumatology, otorhinolaryngology, plastic surgery and laparoscopy.