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The Fatigue Factor in Cross-Border and Global Trade

By Jorge Duarte - Fountain City Logistics
Vice President - Sales

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Jorge Duarte By Jorge Duarte | VP Sales, U.S. & Mexico | Cross-Border Supply Chain Strategist - Tue, 08/26/2025 - 07:00

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Trade policy is rarely still, and those shifts carry consequences far beyond tariff charts or customs updates. For companies with supply chains spanning Mexico, the United States, and beyond, the challenge is not only strategic but human. The extension of tariff provisions between Mexico and the United States was less a resolution than a pause — a temporary marker before the 2026 T-MEC review that will redefine the rules of North American trade. Until then, firms must navigate uncertainty in real time.

Inside these organizations, technical professionals — procurement managers, logistics directors, compliance officers — have spent months in a cycle of adjustment. Materials are sourced one month from Cambodia, the next from Vietnam. New procedures arrive in inboxes every 30 days. None of this is done to chase cheaper costs, but simply to soften tariff shocks and keep production running. For leadership, it is easy to discuss resilience as a principle; for those tasked with execution, resilience is a daily stress test.

The pressure is mounting. Technical teams are not only adapting to new trade realities but also carrying the weight of shareholder expectations and internal performance metrics. Their expertise is deep, yet their work is increasingly reactive, forced into short timelines dictated by policy shifts rather than business planning. Friction grows between those designing new systems and those responsible for putting them into practice. Fatigue is visible, and with it, the risk of turnover, loss of institutional knowledge, and reduced operational continuity.

This is not a challenge executives can ignore. A resilient supply chain is not built solely on diversified sourcing or contingency models. It also depends on sustaining the professionals who manage uncertainty at the front line. If their work is undervalued or their capacity stretched too thin, even the strongest strategy loses ground in execution. Supporting these teams with clarity, realistic timelines, and acknowledgment of their role is not just a matter of employee well-being; it is a strategic necessity.

Partnership is one path forward. Firms that align with external organizations able to integrate into existing structures, sharing compliance standards from the ground up and respecting corporate culture, can reduce strain on internal teams. The right partners function not as vendors but as extensions of the enterprise: agile, capable of adapting quickly to shifting flows, and mindful of the nuances of cross-border logistics. By minimizing learning curves and accelerating adaptation, these collaborations free internal experts to focus on strategy rather than constant firefighting.

As the 2026 USMCA review approaches, uncertainty will remain a constant. The companies that emerge strongest will be those that balance the technical demands of trade with the human realities of execution. Resilience, in practice, is not only about managing tariffs or diversifying suppliers. It is about building systems — and partnerships — that protect the enterprise while sustaining the people who keep supply chains moving.

 

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