Going Beyond Physical Flow with Business Intelligence: Amerisa

Q: How would you describe Amerisa Logistics’ core value proposition, and what differentiates your approach to supply chain management?
A: Amerisa Logistics will complete 15 years in the Mexican market this year. The company positions itself as a leader in integrated logistics solutions, which obligates us to focus on specific elements. We address our clients' supply chain needs through a model of supply chain orchestration.

This model means we go further than simply providing a truck or offering a rate. While that is the essence of all logistics activities, and we do it very well through our network of 14 warehouses and our numerous transportation units, our vision is not simply to be a link in our clients' supply chains. It is to co-create the most responsible and efficient logistics solutions possible.

In this sense, we work with our clients on demand planning, analyze data from different inbound and outbound flows, and add a layer of intelligence to define, for example, new optimal locations for distribution centers. We help them with these calculations, whether they are producing nationally or importing products, and with their outbound flows, whether they are B2C, retail, or wholesale sales.

In short, our value proposition is to offer responsible and efficient logistics solutions to our clients and not to remain a simple link in their supply chains. We work with them to orchestrate their entire logistics.

Q: What would you describe as the factors that companies seeking logistics partners value the most? How do you pitch your value proposition to them?
A: There are two things our clients want when they approach us with their logistics problems: reducing uncertainty to guarantee their market position and operating as efficiently as possible to reduce costs. We understand that a logistics model that is not efficient means you are just paying to move a product to one distribution center, only to have to move it back to another.

Everything we do pursues these two purposes: reducing uncertainty, ensuring the positioning of our clients' products for direct sales and industrial production, and helping them operate as efficiently as possible. We co-create these solutions with our clients, which is why we offer a high level of flexibility.

For example, if market trends shift, we accompany our clients by opening new distribution centers, designing new routes, and developing new intralogistical and extralogistical services, including last-mile delivery. This support and flexibility are all part of our supply chain orchestration model.

Q: Given the market's focus on nearshoring, how has Amerisa Logistics’ approach to its business and its role in North American logistics evolved in recent years?
A: Nearshoring and artificial intelligence (AI) are phenomena that have become popular in recent years, but nearshoring is nothing new. It is simply about moving production closer to consumption, a concept that has existed since the beginning of commerce. In Mexico, we have seen this for a long time in the maquiladora zones, the Bajio region, and Northern Mexico.

The concept of nearshoring itself has not evolved, as new production plants continue to follow trends in national consumption or export. It is in the area of exports where uncertainty, mainly created by tariffs, has slowed the appetite for nearshoring. As an example, a local company that produces its own vehicles in Mexico would have a competitive advantage in price and services over foreign-made vehicles. This is true for all industries.

Our vision is not to reinvent the wheel but to continue to do what we have always done. We work with our clients and partners to create solutions and get closer to their markets. Geographically, this means positioning warehouses for finished products, providing just-in-time delivery, and managing suppliers. For us, the concept has not evolved much, but the word is in vogue. Many of today’s leading companies made their decisions to move closer to their markets long before the word nearshoring was the trendy buzzword.

Q: In a competitive market where Lead Logistics Partner (LLP) and Order Management System (OMS) are becoming more common, how does the integration of these systems elevate Amerisa Logistics’ services and create a competitive advantage for your clients?
A: Technology is a must-have to play in today's market. Logistics solutions that do not completely integrate the value chain do not have much of a future. However, technology by itself is not sufficient to properly play. We have made logistics very elegant with new terminology and systems, but at the end of the day, the main flow is still physical.

Managing these physical flows with the highest quality standards is our core business. Now, the flow of information is what we use to work on supply chain orchestration. We do this through our OMS and our LLP model. The value comes from concentrating and standardizing all the data and then using business intelligence to make decisions. The physical flow does not necessarily have to go through our own trucks, as a different logistics solution might be more efficient for a particular route.

The OMS is a software layer on top of other systems, which gives us a level of foresight and information concentration that allows us to make decisions about inbound and outbound logistics. Our LLP model is a 4PL model that is associated with the complete delegation of logistics activities, from inbound and outbound transportation to warehousing. We even measure carrier performance to drive continuous improvement across the entire supply chain.

This is a mix of physical and information flows. If the physical flow is not firm and handled with the highest standards, then no amount of technology will produce the added value we offer our clients. For us, the combination of these two flows is what makes our offer truly different.

Q: Regarding your 150,000m2 of warehouse space, is this portfolio primarily owned or leased?
A: Our warehouse network is a mix of different schemes. Some of our warehouses are fully-owned, while others are located in industrial parks owned by the largest Mexican Real Estate Investment Trusts (FIBRAs), and some are in smaller developments. We operate all of these facilities, which means that in every location, there is a team from Amerisa Logistics. 

Our warehouses vary in size, from small ones that serve for cross-docking or temporary storage of small volumes, to large ones dedicated to major operations. Regardless of the size, our clients have the guarantee that there will be an Amerisa Logistics staff member operating it.

Q: Given the historic demand for industrial real estate in Mexico, how does this tight market for space affect Amerisa Logistics’ ability to secure prime locations for your clients, and what strategies are you using to maximize the utilization of warehouse space?
A: There is an art to selecting good locations and combining the right elements. In this market, we compete not only with other logistics service providers but also with industrial companies. The industrial parks, including those developed by the largest FIBRAs in Mexico, are part of this ecosystem. We work with them on both build-to-suit and more generic projects.

Our strategy is to always seek AAA-rated parks with the highest security standards. We are not willing to compromise on issues of security, access, and viability. These are very important parameters for us. Other factors like price, contract terms, and services are also a part of the commercial conditions to which we are all subject.

All of these parameters, when viewed from a distance, may make logistics activities seem simple to summarize. But in reality, there is a whole invisible part, which is the millions of man-hours of shared reflection with our collaborators, suppliers, and clients.

Q: The Mexican government's significant investment in new development poles, particularly in the south, with projects like the Interoceanic Corridor, aims to create new economic hubs. How is Amerisa Logistics approaching these emerging markets, and what strategic importance do you place on having a presence in these areas?
A: Amerisa Logistics was founded in Merida. From there, we have grown to serve the entire country and the United States, accompanying our clients along the way. We need to continue this trend, which is why our infrastructure in the southeast is so robust, with thousands of square meters of warehouse space and our own fleet. We perform movements every day between the center, north, and southeast of the country.

All clients who require logistics services in the southeast can count on us, as it is our natural market. The solutions we offer, including our connectivity with the ports of Progreso and Puerto Morelos and the future interconnections with the Interoceanic Corridor of the Isthmus of Tehuantepec (CIIT), are unmatched. 

Proof of our knowledge of the region is the work we have done with several leading brands in the wine and spirits industry, helping them reach all their markets. To do this, we position distribution and delivery services as close as possible to consumption zones, as two of the most important consumption hubs for this industry are the Pacific coast and the Riviera Maya.

Q: The Ministry of Economy recently cancelled the IMMEX registrations of several companies for simulated manufacturing and export. How is Amerisa Logistics helping its clients navigate this heightened regulatory environment, and what is your role in ensuring compliance and combating unfair practices?
A: When it comes to compliance, we are not just a partner; we are a key enabler. IMMEX, fiscal deposits, and strategic customs-bonded warehouses are all ways to store goods in Mexico without having to assume an immediate fiscal burden. Amerisa Logistics helps clients with all of these services, and for us, compliance is not just an add-on; it is a part of our core quality standards. These programs are supervised by authorities like the National Customs Agency of Mexico (ANAM) and the National Banking and Securities Commission (CNBV). We never compromise on these requirements, and we comply 100% with the regulations. Our certifications and audits back up the quality of our work in this area. Unfortunately, not all companies take these matters with the same seriousness, which can lead to the suspension of their import licenses or IMMEX programs. Therefore, choosing the right partner is key to avoid costly disruptions.


Amerisa Logistics is a Mexican provider of integrated 3PL and 4PL solutions for the supply chain, with presence in the most important logistics corridors in Mexico and the United States. The company specializes in offering customized solutions to clients in various industries, including the automotive, high-tech, and consumer goods sectors.