Building Your Brand Beyond Marketplaces

Podcast

By | Mon, 09/29/2025 - 07:46

E-Commerce & Retail

Building Your Brand Beyond Marketplaces

Juan Vignart, Country Manager, Tiendanube, discusses the evolution of e-commerce in Mexico. He explains why brands need to move beyond marketplaces to build their own online stores, and how Tiendanube helps them by integrating AI and WhatsApp to enhance the customer experience. Vignart also touches on the company's expansion into fintech, providing integrated tools for payments and other financial services to make e-commerce more accessible.

Welcome and introduction of guest Juan Viñard, Country Manager, Tiendanube. (00:02)
Juan’s Journey to Mexico. Career background, opening Tiendanube’s office in Mexico, and personal connection to the country. (00:53)
How marketplaces have shaped the sector and why brands need their own online stores. (03:22)
Integrating AI and WhatsApp into the shopping experience to improve customer interactions. (10:09)
How Tiendanube is expanding into fintech to make payments and financial services more accessible. (20:24)
Building integrated tools for payments, logistics, marketing, and data-driven recommendations. (22:19)
Opportunities, niche markets, and competition from global and local players. (24:29)
Key recommendations for companies starting their e-commerce journey. (26:17)