Coppel Launches Simulation Training to Cut Road Accidents by 50%

Mexico-based retail company Coppel initiated a comprehensive training program to reduce road accidents by 50% by 2030. In the first phase, the company will train 300 drivers using advanced simulation technology to enhance safety for its employees and the community.

Coppel kickstarted the first phase of its training program, aiming to professionalize its 4,600 vehicle operators. The company noted the first phase of this initiative will involve training 300 drivers using advanced simulation technology.

Developed by Coppel's Corporate University in collaboration with the Supply Chain Directorate, the program includes both theoretical and practical sessions. Expert instructors and team leaders will guide the training, which employs APEX simulators that replicate real-world driving conditions through advanced motion and sensory technology. "Our priority is the safety of our employees and the community. We aim to reduce the annual rate of road accidents by around 50% by 2030. Additionally, this training aligns with our commitment to reduce CO2 emissions by 500,000t, equivalent to planting 3million trees, by the same year," stated Angélica Bojórquez, Director of Supply Chain, Grupo Coppel.

The simulation training covers various scenarios, including driver fatigue, adverse weather conditions, accidents, tire blowouts, and mechanical failures. By using simulators instead of actual vehicles, the program enhances environmental sustainability and reduces the carbon footprint by avoiding unnecessary fuel consumption.

According to the Annual Statistical Yearbook of Collisions on Federal Highways by the Mexican Institute of Transport, Mexico faces one of the highest global rates of traffic accidents, with one in four involving freight trucks. Both primary fleet drivers, responsible for transportation between distribution centers, and secondary fleet drivers, who deliver goods to stores or customer homes, will undergo this training to develop responsible driving skills.