Device-Agnostic Software Streamlines Processes, Improves Safety

Q: What role do emerging technologies like AI play in Powerfleet’s solutions? 

A: Telemetry and the Internet of Things (IoT) have existed for many years, but without intelligence or prediction capabilities, this data becomes just a report. By integrating transportation data, such as driving patterns, it is possible to significantly improve logistics efficiency and identify areas with a higher frequency of accidents. This allows us to warn drivers to be more alert in certain locations, enhancing safety. 

One of the main challenges Mexico faces is security. We can help drivers take actions that 
enhance their safety, reducing risks for vehicles in transit. Another challenge is that our clients are often providing services to other companies, which typically have strict Service Level Agreements (SLAs). We assist them in meeting these SLAs by providing real-time visibility of their assets, allowing them to know if delivery will be on time or if the truck has deviated from the route. Some SLAs also set time limits for how long a vehicle can remain in a distribution center. 

We are one of the few companies offering solutions over-the-road and in-house, even for forklifts, 
which are a crucial element in logistics because accidents involving them can result in severe injuries or fatalities. We are one of the few companies that cover both the transportation of goods inside and outside the warehouse. 

Q: How does the company integrate outside and intralogistic elements into one platform?

a: We developed a device-agnostic software called Unity, which can use data from any device. We can integrate data from various sources, including ERPs, third-party devices, and reports on crime rate indices by state. We have a global development team of over 200 developers, enabling us to integrate all these functions. In Mexico alone, we have integrated data from more than 40 different sources. By closing data loops, we help our clients achieve operational efficiency. 

Q: How do you integrate technology to enhance operational efficiency across different industries, including transportation, logistics, and industrial sectors? 

A: One of our strengths is our ability to customize solutions. We offer security, advanced 
telemetry, AI, and data management consulting. We provide advanced services for freight 
transport across the country and we are highly effective in last-mile delivery, which has seen significant growth due to the rise of e-commerce since the COVID-19 pandemic. For example, in urban areas like Mexico City, delivery vehicles often make between 20 and 40 stops daily. We assist by optimizing delivery routes using AI, rather than leaving route planning to the discretion of drivers. This technology can determine the most efficient routes based on traffic conditions. It can also monitor driver behavior that could lead to delivery delays and potential safety issues. 
In the industrial sector, we can provide services to any factory using forklifts. We also serve the passenger vehicle segment, which involves moving people in urban areas. 

Q: How is Powerfleet supporting organizations in their transition to EVs? 

A: We are at the forefront of the industry in the integration of technology and EVs. Our software can connect to the vehicle and read its data, a capability not all companies possess. One of the main concerns for EV operators is charging. While the driver may have limited control over this, the people managing the trips and monitoring the vehicles can take action and recommend charging locations. We can also monitor the vehicle's mechanical and electrical state, which allows for preventive maintenance, resulting in an extended battery lifespan. Driving an EV is quite different from driving a combustion engine vehicle, particularly in acceleration and braking. This difference can lead to varying wear and tear on different vehicle parts. We have noticed distinct driving patterns for EVs compared to traditional vehicles, and have designed strategies for employee safety and accident prevention tailored specifically to the unique characteristics of these vehicles. 
 

Q: What are the primary challenges Powerfleet faces when implementing its solutions in Mexico, and how do you address these challenges to ensure successful adoption? 

A: In theory, companies are open to adopting new technologies, but in practice, they are often hesitant. The main resistance comes from doubts about the accuracy of the data. For example, if we point out that a vehicle consumes more fuel than it should, the immediate response is often: "No, the data must be wrong." While companies generally recognize the potential benefits of adopting new technologies, there can be some hesitation in practice. Often, concerns about data accuracy arise—such as when data suggests a vehicle is consuming more fuel than expected, leading to the response, "The data must be incorrect." This skepticism can stem from traditional practices within transportation companies that may slow the integration of new tools. However, this perception is gradually changing. 

We consider ourselves providers of mission-critical solutions, focusing on three key pillars: 
human factors, operational processes, and technology. The human aspect is particularly 
important in everything we do. One of our primary goals is to prevent accidents. For example, we monitor driving hours and can alert drivers if they have been driving continuously for more than the legal limit, suggesting they take a mandatory break.

We strive to engage individuals and help them see the benefits of technology. Although there is often resistance to being recorded, especially with in-vehicle cameras, this perspective can change when the technology proves to be life-saving. When users become aware of how technology can enhance their safety and help them perform their jobs better, they start to cooperate. This creates a virtuous circle where the technology is effectively implemented, users engage with it positively, and company leaders recognize its benefits. 
 

Q: How does Powerfleet convey the benefits of implementing technology in logistics 
operations? 

A: We work with the people who manage fleets and the managerial staff. However, there is a need for a more formal prevention campaign, and regulations should be stricter. There is a shortage of drivers in the transportation industry, and many of these drivers are working in the United States due to better conditions. In the United States, technology adoption is more widespread but in Mexico, cultural and management paradigms play a significant role in hindering their adoption. 

Q: How does nearshoring impact your business operations and client relationships?

 
A: Nearshoring will lead to a higher flow of materials between Mexico and the United States. As a global company, we can offer our services consistently across borders, providing seamless traceability for transportation whether in Mexico, the United States, or elsewhere. 

We operate globally and can meet all relevant standards and regulations, such as the Electronic Logging Device (ELD) mandate for drivers and vehicles in the United States. We hold many global contracts and serve numerous corporate accounts across various sectors. In the oil and gas industry, we work with major companies. We also have large clients in the consumer segment. We also have large clients in the consumer segment, such as Coca-Cola. 
 

Q: What role will Powerfleet play in shaping the industry’s future as nearshoring grows? 

A: The flow of materials and logistics operations will continue to intensify. SLAs will also become more important and demanding as more technologies are adopted. For example, Amazon's fully automated distribution center demonstrates how technology, including AI and robotics, is transforming logistics. Similar advances could eventually become common in Mexico. We are rapidly adapting to these changes through the use of technology. Our devices are fully connected systems. Imagine an automated distribution center where all forklifts and other equipment can be connected and receive operational information about arrivals and entries. Telemetry is just the beginning, a means to an end. The real value lies in the surrounding context, the information generated, and how that information is processed.
 

Powerfleet is a global leader in the AI of things (AIoT) software-as-a-service (SaaS) mobile asset industry. It also unifies business operations through the harmonization and integration of data, irrespective of source, and delivers actionable insights to help companies save lives, time, and money.