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The Importance of Taking Strategic Decisions Instead of Waiting

By Cesar Hinojosa - Servicios Integrales Nuevo Santander
General Director

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César Hinojosa By César Hinojosa | General Director - Thu, 01/30/2025 - 10:00

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The oil and gas industry in Mexico has long been a cornerstone of the country's economy, contributing significantly to national revenues and energy security. With its vast hydrocarbon reserves, Mexico possesses considerable potential to strengthen its economic standing and energy independence. However, the industry faces complex challenges, including market volatility, regulatory shifts, environmental concerns, and global competition. In this dynamic and high-stakes environment, taking proactive and strategic decisions is essential. Waiting passively for market or regulatory changes to dictate business actions leads to missed opportunities, stagnation, and vulnerability to external shocks and business losses. In contrast, strategic decision-making empowers companies to anticipate challenges, seize growth opportunities, and maintain a competitive edge. Going for the proven reserves now is a must, and PEMEX and Mexican operators alike should not wait any longer. This article explores the importance of making strategic decisions now rather than waiting in the context of Mexico's oil and gas sector.

The global oil and gas industry is characterized by fluctuating prices driven by geopolitical tensions, supply-demand imbalances, and market speculation. Mexico, as a key player, is not immune to these global forces. Companies that wait for market conditions to stabilize or overthink the next step before acting lose market share to more agile competitors and significantly reduce their productivity.  For instance, during periods of low oil prices, proactive firms invest in cost-reduction technologies and diversify their portfolios to mitigate losses. Conversely, companies that delay strategic responses suffer prolonged financial strain, which is not ideal for any company in the upstream oil and gas sector. Strategic decision-making allows firms to adapt swiftly to market shifts, ensuring sustainability and profitability. On top of this, Mexico's proximity to the United States and access to different technologies, tools, equipment, and know-how present unique competitive advantages. To compete effectively against other markets for investment, Mexican oil and gas companies must make bold decisions and act accordingly, not wait for mañana. Not adopting cutting-edge technologies and forming strategic alliances with knowledgeable  teams that have a proven track record of success on the technical and operational side of the business results in lost revenue and the continuity of foreign competitors capturing more investment than Mexico. 

It is no secret that Mexico's energy sector has undergone significant regulatory changes, particularly with the 2013 Energy Reform that opened the industry to private and foreign investment. These reforms aimed to boost production, attract investment, and modernize infrastructure. However, regulatory landscapes continue to evolve today with shifts in political leadership and policy priorities. Companies that passively wait for regulatory clarity may fall behind in capitalizing on new opportunities or adapting to compliance requirements. That is what has happened in the last decade; those that have taken quick decisions and acted have come out on top. Operators must nourish proactive engagement with regulators and policymakers to influence regulations and align business strategies accordingly. For example, firms that swiftly adapted to the 2013 reforms were able to secure lucrative exploration and production contracts, whereas slower-moving competitors missed out. Anticipating regulatory trends and making strategic investments in compliance and advocacy can safeguard operations and drive long-term growth.

The oil and gas industry is experiencing a technological revolution, with advancements in drilling techniques, digitalization, and renewable energy integration. Companies that embrace innovation early and surround themselves with experienced people, can improve efficiency, reduce costs, and minimize environmental impact. In Mexico, where environmental concerns and community opposition can delay projects, investing in sustainable practices and technologies is not just a regulatory necessity but a strategic advantage. Waiting to adopt new technologies can lead to operational inefficiencies and increased environmental risks. For example, implementing real-time data analytics and automation in drilling operations can optimize resource extraction and reduce downtime. Similarly, investing in carbon capture and storage technologies aligns with global decarbonization efforts and enhances corporate responsibility. Strategic decisions to invest in innovation position companies as industry leaders and mitigate reputational risks.

The success of oil and gas projects in Mexico often hinges on gaining and maintaining the social license to operate. Local communities and Indigenous groups have increasingly voiced concerns over environmental impacts and resource management. Operators that strategically engage with stakeholders through transparent communication, community development programs, and environmental stewardship have built trust and mitigated opposition. Some others waited to address community concerns until conflicts arose that led to project delays, legal battles, and financial losses. Proactive social investment and stakeholder engagement are strategic decisions that foster goodwill and operational continuity. By integrating community relations into their core strategies at the start, rather than waiting,, companies ensured smoother project execution and long-term success.

Another example that has cost Mexico operators a ton of resources is preparedness. In Mexico, where operations often occur in remote and challenging environments, preparedness is critical. For instance, developing emergency response plans, conducting regular safety drills, and investing in infrastructure resilience can prevent accidents and minimize disruptions. Strategic risk management decisions not only protect employees and assets but also enhance corporate reputation and investor confidence. Some operators that knew what was needed but waited, suffered the consequences of their inaction.  

In the dynamic and competitive landscape of Mexico's oil and gas sector, taking strategic decisions is imperative for success. Market volatility, regulatory changes, technological advancements, community engagement, risk management, and investment opportunities all demand proactive and calculated actions, and those decisions should be taken by experienced people who understand the importance of time. Companies that wait for favorable conditions risk stagnation, financial losses, and loss of market share. Conversely, firms that make informed and bold strategic decisions can adapt to challenges, seize growth opportunities, and secure long-term sustainability.

Mexico's energy future depends on the agility and foresight of its oil and gas industry players. By prioritizing strategic decision-making over passive waiting, companies can contribute to national economic growth, energy security, and environmental stewardship. The path forward requires courage, innovation, and resilience — qualities that are essential for thriving in an ever-evolving global energy market.

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