Sustainability Tops Agenda for 68% of Mexican Startups

A recent study by the International Finance Corporation (IFC) and Endeavor reveals that 68% of Mexican startups and scaleups expect sustainability to become a central, cross-cutting element in their business models over the coming years. The “Sustainability: Motor of Efficiency and Value Creation” report attributes this shift to regulatory changes and rising market demand.

The report surveyed emerging and high-growth Mexican companies to assess how sustainability is influencing strategy, operations, and finance. Half (50%) of respondents said sustainable practices already reduce operational costs, while 41% reported improved brand perception, and 27% cited better talent attraction. Thirty-one percent saw access to new markets as a key advantage, and 50% identified financing opportunities as a significant benefit.

A notable finding concerns the growth of sustainable financing instruments. Between 2020 and 2025, US$32.6 billion in thematic bonds were issued—far exceeding the roughly US$158 million in venture capital invested in sustainable startups during the same period. However, only 18% of surveyed startups have issued or used thematic or green bonds or loans, highlighting a gap between potential and adoption.

Tracking of environmental impact also shows mixed results: while 75% of startups report monitoring their environmental effects, only 57% employ clear tools or targets, leaving a nearly 20-point gap in precision and accountability.

“Soon sustainability will stop being a differential and will become a new standard. Scaleups that place it at the center of their strategy are not only more efficient; they also attract talent and connect with global value chains,” said Vincent Speranza, CEO, Endeavor Mexico.

The study emphasizes that financial tools and regulatory frameworks are key levers for growth. Thematic bonds are maturing as a financing option, but startup adoption remains low. Additionally, 25% of respondents reported limited knowledge of thematic bonds, while 4% were aware but not interested in using them.