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By Maite Muñiz - Mon, 11/29/2021 - 12:18

Potential online consumers hate friction. Eliminating it will lead to higher conversion rates, writes Maite Muniz.

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Wed, 02/14/2024 - 08:00

International climate rules present Mexico with compelling factors shaping its approach to environmental stewardship, writes Andres Friedman.

https://mexicobusiness.news/tag/audience-segmentation

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By Roberto Wong Rubín de la Borbolla - Mon, 12/14/2020 - 14:30

The ability to introduce information from the digital world to the physical and vice versa is a paradigm breaker.