Vehicle
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Chinese automakers became increasingly participative in the Mexican market. How are they faring in the country?
Mexico, North America: Key Destinations for Asian Investment
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Balancing globalization with regionalization is the challenge of 2021. How are companies coping with this change?
MASVE21-img-MBN-02-1230_From global to local
News Article
Balancing globalization with regionalization is the challenge of 2021. How are companies coping with this change?
BAIC - Patrick Yang
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Patrick Yang
CEO
BAIC México
CEO of BAIC Mexico details the Chinese OEM strategies toward the Mexican market, and its bet on EVs.
Patrick Yang
View from the Top
Patrick Yang
Director General of BAIC de México
Director General of BAIC de México
BAIC is a Chinese OEM that started operating in Mexico in 2016. The company assembles two models at its Puente Nacional plant in Veracruz and plans…
as the domestic market grows and Mexico becomes a much more attractive automotive destination, Chinese companies see an opportunity to once again try…
Roundtable
Patrick Yang
Patrick Yang
Director General
BAIC de México

We are the first Chinese automaker to come to Mexico in 10 years after FAW’s failed attempt to enter the market. BAIC is now an example of the quality of Chinese vehicles. The fact that our units are now part of rental car operator Europcar’s fleet is evidence of our quality and competitive price standards. Working in a fleet means meeting quality and price standards or rental companies will not adopt these vehicles. BAIC started selling cars in Mexico in June 2016 and 22 dealerships across the country have opened since then. JAC is already in Mexico and other Chinese companies are looking for partners to help them enter the country. I think up to two new Chinese automotive companies will enter Mexico by 2H18. We assembled 500 cars in 2017 and our plan for 2018 is to finish another 1,000 and bring more vehicles ready for assembly.

After FAW’s failed attempt to conquer the Mexican market, consumers were left with a bad taste of mouth regarding Chinese vehicles
Asian presence expands
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As the seventh-largest light-vehicle manufacturer and with a domestic market of 2 million vehicles sold per year.
Patrick Yang
View from the Top
Patrick Yang
Director General
BAIC de México
BAIC stands for Beijing Automotive Industry Corporation, a company that is present in 44 countries including Mexico via the distributor Grupo Picacho.
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