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Brand Perception: Build It, or Someone Else Will
By Emanuel Westdorp - Fri, 10/31/2025 - 08:30
Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/diagnosis
More Health
Neurologists Update Criteria to Accelerate MS Diagnosis
By Sofía Garduño - Fri, 09/19/2025 - 12:27
Updated diagnostic criteria for multiple sclerosis (MS) aim to accelerate accurate diagnoses, enabling earlier treatment worldwide.
Rare Diseases in Mexico: The Path to Timely Diagnosis 
By David López García - Fri, 08/22/2025 - 06:00
David Lopez outlines the challenges of diagnosing rare diseases in Mexico, and highlights the role of AI and industry in improving patient care.
WHO Urges Action to Eliminate Hepatitis, Reduce Liver Cancer
By Sofía Garduño - Mon, 07/28/2025 - 15:04
WHO urges nations to step up efforts to eliminate hepatitis and reduce liver cancer deaths, warning that gaps in diagnosis and treatment persist.
Addressing Autism's Rise, Diagnosis Gaps
By Anmol Motwani - Tue, 01/14/2025 - 17:09
Rising autism rates highlight the need for better diagnoses, early intervention, and addressing gender bias and support delays.

AI in Cancer Market to Reach US$6.3 Billion by 2029
By MBN Staff - Wed, 01/01/2025 - 16:29
AI in cancer care is expected to grow from US$2.2 billion in 2024 to US$6.3 billion by 2029, revolutionizing drug discovery, diagnosis, and treatment.
AI Applications in Law, Healthcare, Journalism: The Week in AI
By Diego Valverde - Thu, 11/21/2024 - 13:19
Mexico faces AI ethics challenges in law, while open-source AI grows globally and Mass General’s AI tool improves long COVID diagnosis.
Harnessing the Power of Diagnostics
By Sofía Garduño - Mon, 10/14/2024 - 11:30
Diagnostics hold immense power, providing critical information that influences the next steps in patient care, says Thierry Bernard, CEO of QIAGEN.
 Patentability in Mexico: Opportunity and Improvement
By Alejandro Luna - Thu, 11/09/2023 - 12:00
The patent prosecution system in Mexico is healthy but there are areas of opportunity and improvement, writes Alejandro Luna Fandiño.

 AI to Supplement, Not Replace Mental Health Care
By Anmol Motwani - Wed, 10/18/2023 - 16:11
ChatGPT and similar AI technologies have emerged as popular tools for mental health support. Despite public enthusiasm, experts caution about pitfalls