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Mexico Projected to Lead Region’s E-Commerce Boom by 2026
By Mariana Allende - Wed, 11/12/2025 - 07:33
Mexico is set to lead Latin America in e-commerce next year, with digital retail projected to exceed 20% of total sales by 2029, per eMarketer.
https://mexicobusiness.news/tag/emarketer
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Global Ad Spending to Grow 10.7% in 2024, Reaching US$1 Trillion
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Mercado Libre Outpaces Amazon in Latin America’s Retail Media
By Mariana Allende - Fri, 07/12/2024 - 16:34
Mercado Libre is surpassing Amazon in Latin America's retail media market by making strategic investments in e-commerce, media, and advertising.
SMS Campaigns Outshine Email in Marketing Attention
By Mariana Allende - Wed, 05/29/2024 - 12:36
Unlike email campaigns, SMS marketing campaigns have a 99% read rate.