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By Augusto García - Wed, 07/29/2026 - 05:00
A Mexican retailer’s test shows why brands must move beyond attribution to measure true ad incrementality and value, writes Augusto García.
https://mexicobusiness.news/tag/emarketer
More E-Commerce & Retail
By Duncan Randall - Fri, 07/10/2026 - 16:15
Social media drives 65% of Mexican consumers' purchases, according to Kueski’s latest consumer study.
By Mariana Allende - Fri, 03/06/2026 - 13:44
Abercrombie posts record US$5.2 billion in annual sales but warns of slower 2026 growth amid tariffs and Middle East uncertainty.
By Mariana Allende - Thu, 03/05/2026 - 15:17
Abercrombie posts record US$5.2 billion in annual sales but warns of slower 2026 growth amid tariffs and Middle East uncertainty.
By Mariana Allende - Wed, 11/12/2025 - 07:33
Mexico is set to lead Latin America in e-commerce next year, with digital retail projected to exceed 20% of total sales by 2029, per eMarketer.
By MBN Staff - Thu, 09/18/2025 - 13:30
Nvidia invests US$5 billion for 4% of Intel, teaming up on AI and HPC chips to reshape the semiconductor market.
By MBN Staff - Mon, 09/15/2025 - 08:00
Tapestry warns US tariffs could cost US$160 million in FY2026, with full offset by 2028; Southeast Asia imports face higher duties.
By MBN Staff - Fri, 05/30/2025 - 10:35
Costco’s 3Q revenue rose 8% YoY but missed estimates, driven by import strategy shifts and redirected goods to non-US markets.
By Diego Valverde - Tue, 01/21/2025 - 15:40
Donald Trump's return to the White House could bring deregulation and stronger ties with Silicon Valley’s Big Tech, also boosting AI and crypto.
By Linda Ruiz - Tue, 12/03/2024 - 08:00
In 2025, publishers will focus on data-driven strategies to engage and monetize their audiences. Linda Ruiz looks at the key trends for next year.
By Mariana Allende - Thu, 11/28/2024 - 15:36
Global ad spending is projected to grow 10.7% in 2024, reaching US$1.08 trillion, the biggest growth in six years.
