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By Augusto García - Wed, 07/29/2026 - 05:00
A Mexican retailer’s test shows why brands must move beyond attribution to measure true ad incrementality and value, writes Augusto García.
https://mexicobusiness.news/tag/groovinads
More AI, Cloud & Data
By Diego Valverde - Mon, 06/01/2026 - 10:10
Retail media is becoming critical to prevent brands from losing customer ownership to dominant marketplaces, says Augusto García, CEO, Groovinads
By Angélica Mayor - Thu, 04/04/2024 - 12:30
We do not need a standardized approach; we need a fair and equitable environment. That is the key to leadership, writes Angélica Mayor Gallo.
By Francis Petty - Thu, 01/25/2024 - 13:00
How can we use technology strategically to move past short-sighted goals and meaningfully connect with audiences? Francis Petty takes a look.
By Francis Petty - Wed, 12/13/2023 - 13:00
AI-powered programmatic advertising is the key to enabling new opportunities and growth that benefit all, writes Francis Petty.
By Francis Petty - Tue, 08/08/2023 - 11:00
Just keeping pace with consumers is not enough: brands need to become the beacon that leads them back to shore. How? Francis Petty explains.
By Francis Petty - Tue, 05/23/2023 - 09:00
Everything suggests that there is no better choice than to leverage the potential of the yearly Hot Sale. Francis Petty looks at how to do that.
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
By Francis Petty - Mon, 12/05/2022 - 10:00
Technology will be a key ally in creating flexible brands that can be there for their users just when they are needed, writes Francis Petty.
By Francis Petty - Mon, 11/14/2022 - 13:00
Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.
By Francis Petty - Mon, 08/15/2022 - 10:00
AI will soon be the norm across industries and early adopters will reap the benefits of having such a competitive edge, writes Francis Petty.
