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Max: Hopes to Broaden Market Appeal
By MBN Staff - Wed, 02/28/2024 - 12:01
Warner Bros. Discovery dropped the HBO branding in HBO Max in hopes of broadening its appeal.
https://mexicobusiness.news/tag/hbo-max
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Sales Seasonality No More: Scenario Planning
By Rafael Sanchez - Fri, 08/05/2022 - 13:00
Opportunities lie in breaking the seasonality cycle, which is why the final output in a sales plan should be scenario planning, writes Rafael Sanchez.