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By Mauricio Martínez - Thu, 06/29/2023 - 09:00
Applying measurements of effectiveness to influencer content is critical to ensure that campaigns are truly optimized, writes Mauricio Martinez.
https://mexicobusiness.news/tag/mauricio-martinez
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By Mauricio Martínez - Thu, 05/11/2023 - 11:00
Brands need to question every decision they make, including their media choices and whether their values align, writes Mauricio Martinez.
By Mauricio Martínez - Tue, 01/10/2023 - 11:00
For brands, focusing solely on sales growth is not enough and can even be dangerous, writes Mauricio Martínez.
By Mauricio Martínez - Wed, 11/02/2022 - 09:00
AI will impact marketing because it will boost the efficiency of strategies, segment audiences and manage ad campaigns, writes Mauricio Martinez.
By Mauricio Martínez - Wed, 07/27/2022 - 14:00
Business value comes in many forms and a strong brand can support each of them, writes Mauricio Martínez.
By Mauricio Martínez - Tue, 03/15/2022 - 13:00
Mauricio Martínez says humor can have a powerful impact in advertising, but it needs to be used properly. Here’s why.
By Mauricio Martínez - Mon, 12/13/2021 - 15:56
Marketers who don't test their advertising in the right context risk undermining the power of their content. Mauricio Martínez explains.
