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By Mauricio Martínez - Thu, 11/06/2025 - 09:00
The World Cup in Mexico will drive economic growth. Brands must focus on experiential marketing and fan connection to score, writes Mauricio Martínez.
https://mexicobusiness.news/tag/mauricio-martinez
More E-Commerce & Retail
By Mauricio Martínez - Tue, 07/15/2025 - 11:30
In Mexico's uncertain economy, 25 brands grew through sustained, quality marketing investment and smart pricing, writes Mauricio Martínez.
By Mariana Allende - Thu, 05/01/2025 - 09:00
Retailers face holiday strain from 145% tariffs on Chinese imports, with small businesses warning of price hikes, shortages, and potential closures.
By Mauricio Martínez - Tue, 04/29/2025 - 08:30
Mauricio Martínez explores how brands can build pricing power to stay profitable and resilient amid economic uncertainty.
By Mauricio Martínez - Thu, 06/20/2024 - 10:00
A brand requires innovation to help it be perceived as significantly different and to grow at a dizzying pace, writes Mauricio Martinez.
By Mauricio Martínez - Thu, 06/29/2023 - 09:00
Applying measurements of effectiveness to influencer content is critical to ensure that campaigns are truly optimized, writes Mauricio Martinez.
By Mauricio Martínez - Thu, 05/11/2023 - 11:00
Brands need to question every decision they make, including their media choices and whether their values align, writes Mauricio Martinez.
By Mauricio Martínez - Tue, 01/10/2023 - 11:00
For brands, focusing solely on sales growth is not enough and can even be dangerous, writes Mauricio Martínez.
By Mauricio Martínez - Wed, 11/02/2022 - 09:00
AI will impact marketing because it will boost the efficiency of strategies, segment audiences and manage ad campaigns, writes Mauricio Martinez.
By Mauricio Martínez - Wed, 07/27/2022 - 14:00
Business value comes in many forms and a strong brand can support each of them, writes Mauricio Martínez.
