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From High Turnover to Embracing Stability

Joseph Zumaeta - Computrabajo
Country Manager

STORY INLINE POST

Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Mon, 03/11/2024 - 08:41

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Q: How has Computrabajo influenced the transformation of the Latin American labor market?

A: Computrabajo is a job portal that is undergoing a transformation to offer comprehensive solutions for large clients. On one hand, we address the needs of employing companies and on the other, we focus on the applicants. Computrabajo has evolved to provide advanced technological solutions that facilitate the interaction between employers and employees. Our goal is to create an environment where both parties can engage and make well-     informed decisions. It is no longer just the company selecting the candidate, but also the employee having the opportunity to assess and choose the best job offer. Our rating system allows current and former employees to evaluate companies, helping to create a work environment that is more aligned with individual needs and preferences.

In Latin America, we have been working diligently to anticipate market needs. We are the leading job portal in all the countries where we operate, with over 20,000 clients using our platform. Our Pandapé tool boasts over 3,000 registered companies. We are rapidly implementing technologies such as AI and exploring new mechanisms to connect employers and employees. We are constantly assessing and preparing for the future, striving to promote employability in all the countries where we operate.

Q: What is the role of innovation in Computrabajo's vision?

A: The company is always looking ahead, anticipating what will happen and setting trends. No country and no market are exactly the same, so we have to consider that we need to adapt to each market. We conduct a great deal of research, not only about markets but also about technology. We invest significantly in new technologies to release Minimum Viable Products (MVP) that we believe could work before investing too much time and money.

We do not stand still; we are always trying to innovate and generate new solutions. We maintain a sizable development team and a comprehensive market research division dedicated to discerning avenues for enhancement across all regions. While we derive satisfaction from our achievements, we remain vigilant and cognizant of the volatile nature of markets. The recent COVID-19 pandemic underscored the unpredictability inherent in our industry. Although the future remains uncertain, we endeavor to preemptively develop solutions tailored to meet the evolving needs of our clients.

Q: What trends are shaping the dynamics of the labor market in Mexico?

A: In Mexico, there is a high turnover rate, which ranks among the highest in Latin America at 17%. This places Mexico in a unique position, considering its large size and perhaps distinct ideological landscape. Factors such as poor hiring decisions, lengthy processes, and organizational or leadership cultures that fail to resonate with employees often lead employees to look for new opportunities.

The foremost concern lies in addressing these challenges effectively. This entails not only recognizing the value of talent attraction but also implementing strategies to retain top-tier employees. Historically, attracting talent has been pivotal, as individuals increasingly exercise discretion in selecting employers. Consequently, companies must not only cultivate an appealing organizational culture but also possess the tools to engage and retain talent effectively.

A survey conducted by Pandapé with HR leaders, reveals a growing inclination among new hires toward seeking stability, which is a departure from previous norms where individuals frequently changed roles within short periods. This trend spans across generations, underscoring the importance for companies to adapt. It is no longer solely about monetary incentives; individuals prioritize environments that foster professional growth and recognition, emphasizing the significance of fostering a conducive workplace that values and nurtures talent beyond financial rewards.

Q: How does Computrabajo contribute to the candidate attraction process to assist companies in finding the right talent?

A: Over 14 million Mexicans have registered and uploaded their resumes at our platform, creating an ecosystem that facilitates the connection between job seekers and employers. Over 5,000 companies actively search for candidates every day. Active and passive job seekers benefit from this ecosystem. Companies have the ability to filter our database and proactively approach potential candidates. Our goal is to provide the optimal labor ecosystem where both job supply and demand can converge transparently, with fairness and equity. Ultimately, our goal is to enable the unbiased selection of the best candidates, while allowing them to accept offers from the best-suited employers.

Q: In what ways can candidates leverage Computrabajo to enhance their job search experience?

A: There are numerous avenues for job seekers to explore in their quest for employment, each of which caters to individual preferences and needs. The added value that sets us apart lies in the array of job opportunities offered by leading Mexican and multinational companies available through our platform. We also provide candidates with advanced tools, including AI, to streamline their job search process. For example, candidates can simply upload their resumes in any format, and our system automatically extracts the relevant information and generates an optimized CV tailored to the parameters typically sought by employers. Through machine learning algorithms, the system also refines job recommendations based on a candidate's preferences, significantly reducing the time spent sifting through numerous job postings. We have observed a significant shift away from redirecting users to external sites, as the abandonment rate for portals employing such methods exceeds 50%. This underscores the effectiveness of our platform in retaining user engagement and delivering results.

Our goal is to facilitate connections between job seekers and employers, while also supporting candidates in enhancing their professional skills, thereby increasing their chances of securing their desired employment. For this reason, we offer training related to specific careers and covering interview preparation.

Q: What measures does Computrabajo implement to uphold the security and confidentiality of individuals' personal information?

A: We prioritize the security and confidentiality of personal data through dedicated servers exclusively designed for data storage. Access to candidate information is restricted, with candidates providing consent to share data for employment-related purposes upon registration. Companies seeking personnel must adhere to portal terms and regulations, ensuring that data usage aligns with employment objectives. Our platform minimizes the risk of unrelated advertisements commonly found on other platforms. Instead, candidates may receive emails containing job suggestions tailored to their profiles, fostering a secure and relevant user experience.

Q: What tools does Computrabajo offer to enable employers to effectively assess candidates' skills, especially considering the shift in hiring preferences from degrees to skills?

A: While academic titles were once considered crucial for securing interview opportunities, companies increasingly prioritize practicality and potential contributions. In technology, for example, individuals may lack traditional titles but possess practical skills gained through hands-on experience, such as self-taught programming skills acquired online. With a growing scarcity of talent, particularly in the technology sector, experience and demonstrated capabilities hold more weight than formal degrees. Consequently, candidates are evaluated and hired based on their abilities and often receive comparable salaries to those with formal qualifications.

We provide tools to assess both technical and soft skills, including video interviews for self-recording responses to predefined questions, as well as psychometric assessments. These tools offer recruiters insights into candidates' holistic profiles, facilitating informed hiring decisions without biases. By leveraging AI, our system learns from the input provided by companies when refining candidate searches, ensuring alignment with specific skill sets required for the role while mitigating bias in the selection process.

Q: What advances have been made in addressing hiring practices and gender bias within the Mexican workforce?

A: Notable progress has been achieved. During interviews, we have observed a significant shift in mindset, particularly regarding preconceived notions and stereotypes. It is encouraging to witness individuals challenging traditional gender roles, prompting important questions about why certain roles were previously categorized by gender. Through the integration of technology, we are actively breaking down these barriers. Though some employers may initially resist change, a growing number are embracing it and reaping the rewards of a diversified workforce.

Q: What factors have played a pivotal role in positioning Computrabajo as a leader in its field?

A: One of the most crucial aspects within the organization is its people. There is little value if we do not have the right people. We are fostering a supportive work environment, providing clear guidelines, and ensuring that employees feel empowered to continue developing and growing as they contribute to the company. Once this foundation is established, everything else falls into place, and operations begin to function smoothly. Computrabajo's wonderful team will continue to make significant strides and achieve even greater success in the future.

 

Computrabajo, Latin America's leading job website, operates in 19 countries, assisting individuals in finding better employment opportunities and aiding companies in talent acquisition through innovative solutions

Photo by:   MBN

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