Concepto Móvil Wins Google Growth Partner Award for RCS Expansion

Concepto Móvil presented key data on the evolution of mobile communication toward 2025 at the Rich Communication Services (RCS) World Tour event, organized by Google. The Mexican company highlighted the growth of the RCS channel in terms of adoption, interaction and reliability, which earned it recognition as Google’s Growth Partner 2024.

"Faced with the advancement of technology, the demands of our users are renewed. As a result, the mobile messaging industry will continue to transform," says Sergio Acevedo, CEO, Concepto Móvil, at the event.

RCS has emerged as a key standard in the transformation of enterprise messaging. This channel offers advanced functionalities, such as interactive messages with images and guided responses, enhancing the user experience over traditional SMS. Its adoption has been driven by the need for more secure and effective communication between brands and customers.

Google is promoting the use of this technology through the RCS World Tour, a series of global events involving mobile operators, technology companies, and brands. In the Mexico City edition, Concepto Móvil shared its experience in the implementation of this channel and presented figures that reflect its impact on the business sector.

Concepto Móvil reported significant growth in the adoption of RCS. As the company shared through a press release, in one specific case, an international company in Mexico went from managing 5,000 messages per month to 2 million in a single campaign. Another case highlighted a retailer that sent 15 million messages per month and achieved more than 1.5 million conversations over the last year.

RCS performance in terms of engagement has also strengthened. Concepto Móvil reported interaction rates of up to 90% and a spam rate of just 0.13%. These results have been key to the company receiving Google's Growth Partner 2024 award, a recognition of the growth and adoption of the channel in its communication strategies.

The adoption of RCS has gone through different stages. Initially, it faced low channel understanding and a preference for SMS and other messaging applications. However, the integration of more sophisticated strategies has allowed companies to optimize their communication and improve the conversion of their campaigns.

Additionally, Concepto Móvil has played a key role in this process by providing technological solutions and strategic advice to maximize the impact of RCS in various industries. Its Broadcaster Mobile platform allows companies to unify channels such as WhatsApp, Google Messages, and Facebook Messenger, in addition to integrating AI to optimize the customer experience.