How to Gain a Competitive Edge Using Next-Gen Telecom Services

Connectivity has proven to be essential for today’s society to function, but beyond bridging the digital divide, telecommunications companies today also find themselves in prime position to significantly boost the value proposition of vertical industries in the short term. Through the proper use of modern telecommunications technologies, companies in a variety of sectors can now find additional revenue streams and further monetize their services, provided they have the correct analytics tools and access to the specific customer data required.

In recent years, technology has evolved into the primary instrument for businesses to overcome crisis, uncertainty, and profound change. More specifically, the ability to use technology to draw from customer data and make better decisions has become a critical success factor for companies in various industries. From retail to healthcare, the power of data is being used to help businesses not only to survive but also thrive in the face of challenging times. 

Mobile telecommunications technology, in particular, is rapidly advancing the way data is collected and used to transform business operations. Data can now provide companies with the ability to perform things that were once impossible, such as understanding their customers’ needs and preferences in real time, predicting future trends, and adapting quickly to change. In short, mobile technology is helping businesses become more customer-centric. However, data alone is not enough, how you make use of that data is what will set your business apart from the competition.

While mobile technology has improved data collection, learning how to access and use that information is critical in developing strategies that provide excellent service and a stronger relationship with your target audience. In Mexico alone, there are almost 127 million smartphones in use, so just imagine the opportunity that presents to leverage the incredible amount of valuable data generated through customers’ wireless usage.  In fact, business trends suggest corporations in Mexico are ready to use data to improve customer experience, but they face significant challenges when it comes to execution. Namely, they need to define what form of mobile technology to use in order to collect customer data, how to expand their reach to desired markets, and how to establish a process that is secure and backed by user consent. Fortunately, there are now mobile telecommunications services available that can help businesses to overcome these challenges.

OXIO’s telecommunications-as-a-service (TaaS) solutions allow companies to offer wireless connectivity in record time and in a personalized manner. The service also gives businesses the ability to gather intelligence that can be used to optimize their business models and distribute personalized marketing campaigns and promotions all while providing a reliable and affordable connection to consumers. This is made possible by connecting the infrastructure of traditional carriers via API and cloud-based technology to form a simple and easy-to-deploy solution.

For example, a retail store may offer a comprehensive, reliable mobile network for customers under its own brand name, or the human resources department of a large company may own a corporate network that guarantees constant connectivity to its workforce. TaaS can offer an extended solution built to the needs of the company and as part of its value proposition, with the ability to communicate based on heat maps, location, emergencies, specific sets of actions or simply send SMS messages and other activations to the entire network if necessary. 

By activating TaaS solutions, companies can access reliable, actionable, and secure first-party data based on user behaviors, such as the types of applications being used, or the time spent on specific social networks. This kind of data analysis adds value to the business, as it can be used to efficiently improve internal strategies and sales processes. Businesses can use this data to trace consumption patterns, understand which products and promotions have been most successful, and even provide information allowing customers to set prices. Additionally, the service can facilitate the tracking and monitoring of user response to marketing campaigns, allowing companies to iterate and align with business goals in a timely and effective way. 

With the current economic climate continuing to take a toll on the global economy, businesses are innovating and reinventing themselves to expand their offerings by adding new revenue streams, solidifying the loyalty of their client base, and maintaining their relevance in their respective sectors. Now more than ever, data analytics is a critical component in modern business models in which digitization is increasingly becoming the norm, and mobile communication technology is arguably the best example of how businesses are adapting to this new landscape.  

Challenging economic conditions have driven companies to rely on software services that promise better decision-making and aid in identifying areas of growth, from optimizing supply chains to customer service and everything in between. The call to action is clear, and the time is now — a fast-to-market deployment based on a strong, data-enabled, decision-making process will make a difference for those who want to deliver a true customer-centric experience and gain a competitive edge.