INTERprotección, Google Cloud Ally to Boost Insurance Sector

INTERprotección, an insurance company operating in Mexico and Latin America, allied with Google Cloud to make advanced use of cloud solutions and further its mission to increase insurance penetration in Mexico. To date, only one in four Mexicans have insurance, meaning 20.1 million people out of 128.9 million.  

"We are not looking to transform the business but to give it an extra edge and anticipate the market’s needs. The alliance has already started, we have been working on it, but the teams are already working on bringing security platforms forward," said Julio Velázquez, general manager of Google Cloud. By adopting Google Cloud technologies and solutions, INTERprotección will advance on its vision to be the largest insurance broker in Latin America, contributing to the transformation of the industry in Mexico and the region through data-driven capabilities and analytics at scale to accelerate business impact and drive retention. 

The main pillars of the agreement include: increasing assertiveness in connecting customers with products, opening up innovation in the insurance industry and implementing best practices. The experience and global focus of the Google Cloud culture will be leveraged to continue accelerating the digital transformation among INTERprotección’s various business areas, enabling them to advance their goal of eliminating complexity when taking out insurance. 

In Mexico, only 20.1 million people own home, life, or auto insurance, according to BBVA. Most of them do not get insurance because they believe it to be complex and out of their budget. "We have been working on benefits that will help facilitate contracting, which is one of the first roadblocks. This includes the digital signature that will allow users to enter, buy and formalize the policy in minutes," said Alonso Pallarés, Digital Director, INTERprotección. 

The alliance aims to offer a much more personalized service. "Consumers no longer ask for less. They want us to make their lives easier," said Pallarés. The services that Google Cloud can offer are essential for this step. Through the alliance, INTERprotección’s aims to offer to the end user a more competitive price and an easy way to compare products, services and prices.