Mexico Leads in Multimodal Digital Shopping: Tech Week

Technology is redefining interaction, logistics, and education across Latin America. A joint Google-Ipsos report unveils the rise of multimodal digital shopping in Mexico, where users interact with over 130 mobile touchpoints daily. In parallel, STEM-based social innovation is gaining momentum as Samsung’s Solve for Tomorrow program empowers students across Latin America to create solutions for local challenges. Meanwhile, smart fleet technologies are enhancing the efficiency and safety of food delivery, integrating IoT and logistics intelligence.

Ready? This is your Technology Weekly Roundup!

News 

Multimodal Digital Shopping Prevails Among Consumers: Google

The digital consumer in Mexico has adopted a multimodal behavior that combines search, browsing, viewing, and purchasing, transforming the way they engage with brands, products, and services, reveals a joint analysis by Google and Ipsos. "Today's consumer acts quickly, fluidly, and interactively, generating more than 130 mobile touchpoints per day, where Google and YouTube play a determining role," reads the study.

Students Use STEM to Tackle Local Challenges in Latin America

In the 2024 edition of Samsung’s Solve for Tomorrow program, public school students across Latin America developed innovative STEM-based projects to address social and environmental challenges in their communities. The initiative, now in its 12th year in the region, highlights the role of science, technology, engineering, and mathematics in promoting problem-solving and sustainability among youth.

Smart Fleet Tech Increases Efficiency, Safety in Food Delivery

Restaurants, logistics operators, and food distributors are incorporating advanced fleet management technologies to optimize the transportation of perishable products and prepared foods. These tools reduce delivery times, minimize spoilage losses, improve road safety, and help comply with health and logistics regulations.

Mexico Deploys Sterile Flies to Fight Livestock Screwworm

The Government of Mexico, through the Ministry of Agriculture and Rural Development (SADER), is implementing the Sterile Insect Technique (SIT) to control the cattle screwworm (GBG). Through this program, authorities released 885 million sterile flies between November 2024 and May 2025. 

MBN Experts 

Light as Strategy: The Silent Driver of Sustainable Growth

Celebrated on May 16, the International Day of Light highlights how photonics is powering everything from digital economies and precision medicine to clean energy and education, explains Almicar Estrada-Molina, Co-Founder, Bleps Vision. With a market set to top US$1.2 trillion by 2027, light-enabled technologies are shaping a smarter, more inclusive world, while quietly becoming a strategy for sustainable growth.

The Compliance Strategy Tech Companies Can't Ignore

In the race to scale, tech companies often focus on growth and market expansion — while compliance falls by the wayside, writes Francisco Hernández, CEO, Core Resources. But overlooking labor laws, tax obligations, or worker classifications can derail global ambitions before they take off. With investor scrutiny rising and regulations tightening, more startups are turning to Employer of Record (EOR) services to build legally sound foundations across borders, he explains.