Payment Solutions to Drive the Future of Transactions
STORY INLINE POST
Q: What is Castles Technology's position in the Latin American market, and what factors have been most critical to its success in the region?
A: We are a prominent leader in Latin America’s highly competitive payment solutions industry. We are a strategic partner of large processors, acquirers, and fintechs in the region, offering payment solutions that enable seamless acceptance of digital transactions at the point of sale. Our solutions are adapted to the specific needs of each market and have already been successfully adopted in Mexico and Latin America.
Q: Which sectors have most readily adopted your payment solutions, and what unique challenges or opportunities do these sectors present?
A: Micro merchants have been increasingly adopting our solutions, driven by the significant expansion of fintechs at the base of the pyramid. In addition, medium-sized and wholesale retailers, traditionally less innovative, are now incorporating advanced technological solutions. Our solutions not only enable card payments, but also offer applications that optimize management and enhance consumers interaction, generating a unique opportunity to transform the point-of-sale experience.
Q: What is Castles Technology's key value proposition for local businesses, particularly SMEs?
A: We are pioneering innovative, customized and reliable payment solutions, such as Android-based solutions, and a complete merchant-oriented platform around it allowing us to offer cutting-edge technology. This not only provides innovation at the point of sale with payment acceptance, but also allows the possibility to add merchant-oriented applications that supports and facilitates the day to day operations for SME’s. This has allowed us to become a trusted partner by leader companies on the fintech and financial industry, and by offering a holistic platform and unmatched support, we help SMEs streamline operations, improve customer engagement, and unlock new growth opportunities
Q: What measurable impacts have your customers experienced after integrating your payment solutions?
A: Clients have seen a reduction in total cost of ownership (TCO) by implementing our Android solutions and our cloud platforms, which streamlines processes and reduces operational costs, as well as faster time to market in implement new payment methods needs, such as QR payments and e-wallets. . Our cloud platform also enables a complete remote management of points of sale, and its most diverse range of applications, and also eliminats the need for physical storage of receipts and improving the speed at which information is retrieved.
Q: What features differentiate Castles Technology's payment terminals from others in the market?
A: Our terminals stand out by integrating a proprietary operating system that facilitates easy and fast integration with various systems, allowing for a streamlined and efficient experience. Unlike other solutions, our cloud platforms are agnostic, allowing for the integration of competitors' devices. They also operate on an open cloud platform, improving their operability in different environments.
It's also important to highlight that our solutions undergo rigorous endurance tests, which ensure their durability under extreme conditions. We perform global testing from design to implementation to ensure quality, regardless of the market. We also maintain constant monitoring through authorized repair shops, where we train and evaluate tools, and analyze device data in the field to ensure optimal performance.
Q: How do your terminals integrate with existing payment platforms and enterprise systems?
A: We focus on frictionless integration, offering APIs allowing businesses to connect their existing systems with ease. This is key for those who want to maintain their current platforms without the need to restructure them. Thanks to the flexibility of our APIs, customers can continue to use their front-end systems ensuring a smooth, efficient transition with minimal disruption. This not only saves time and resources but also enhances operational efficiency.
Q: What advanced security protocols do Castles Technology terminals incorporate to protect merchants and consumers, especially in mobile transactions?
A: We follow the most stringent global security standards, actively participating in industry forums and councils to anticipate and adapt to emerging regulations. Our devices are equipped with robust encryption protocols, ensuring that transactions, including credit card transactions, are protected against any attack. We also ensure that our systems comply with local and global regulations like PCI PTS and participate in industry councils to stay ahead of emerging threats and to provide a secure environment for both merchants and consumers.
Q: How does Castles Technology prepare its products to adapt to emerging tools such as biometric payments?
A: Our platform is designed to be flexible and future ready, enabling seamless integration with emerging technologies, including biometric payments. We actively invest in R&D to support innovations like fingerprint and iris recognition, ensuring secure and intuitive user experiences. Our solutions are also equipped to incorporate AI-driven security enhancements, enabling real-time fraud detection and optimization of payment processes. This adaptability ensures that we stay ahead of evolving payment trends while prioritizing security and user convenience.
Q: How is Castles Technology aligning its solutions with sustainability goals, such as reducing hardware waste or supporting green payment practices?
A: We are committed to sustainability and follow various ESG practices, particularly in the recycling and reuse of components. Our manufacturing facility allows us to have complete control over the entire hardware lifecycle, including recycling of plastics and other materials. This minimizes the environmental impact of our products, aligning us with industry best practices and contributing to a more sustainable business model.
Q: What are Castles Technology's expansion plans for in Latin America and Mexico during 2025?
A: We have high expectations in Latin America, especially Mexico, a market with high potential for growth. To capitalize on this opportunity, we are increasing our investments in the region, both in infrastructure and recruiting top talent. By partnering with major global players and delivering uniform solutions across countries, we ensure scalability and seamless expansion. Looking ahead to 2025, we project a threefold growth compared to 2024, driven by our strategic initiatives and commitment to the region's dynamic market.
Q: In which key areas will Castles Technology invest to remain competitive in Latin America?
A: We will prioritize two key technologies: Android-based solutions and cloud platforms. Android solutions, although relatively new for payments, have shown accelerated growth in recent years. In addition, we will continue to diversify our product portfolio, offering more customized devices tailored to the specific needs of our customers.
Q: How are digital payments expected to evolve in Mexico and Latin America?
A: Digital payments are evolving and constantly diversifying, with no single solution dominating the market. As payment acceptance methods continue to multiply, consumers will drive the adoption of their preferred payment options, pushing the industry to adapt quickly. In Brazil, for example, solutions such as QR code payments have been successful, and similar trends are likely to expand in the region. Regulators and central banks will also play a crucial role in shaping this evolution. In the future, the gradual decline of cash usage will accelerate the adoption of digital payment solutions, enhancing efficiency, security, and convenience for both consumers and businesses.








By Diego Valverde | Journalist & Industry Analyst -
Mon, 01/13/2025 - 10:10


