Rappi Bets on NFTs
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Rappi Bets on NFTs

Photo by:   Pawel Czerwinski, Unsplash
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Sofía Hanna By Sofía Hanna | Journalist and Industry Analyst - Thu, 12/15/2022 - 10:21

Rappi celebrates an alliance with Barcel and Alacua, looking to take the digital world and the benefits for its users even further. With Alacua, each Rappi user can open a Wallet where one of nine Non-Fungible Token (NFT) designs launched by Barcel will be stored. The objective of this alliance is to bring NFT closer to more people in Mexico and bring this technology to users who have shown interest in new digital assets. 

 

On Nov 14, 2022, Rappi launched a campaign that fosters innovation inside and outside the app. Through Rappi, users can win different NFTs or "Barcel Chips" while being able to win prizes without the need to be experts in crypto, wallet or the metaverse. Rappi continues to revolutionize the market, achieving growth through innovation and technology, hand in hand with allies from all industries, entering the world of Web 3.0 with brands like Alacua and Barcel. 

 

In Mexico, it has been very common for NFTs to revolve around sports, such as the "Crypto Lucha Club NFT," a collection of 6,969 NFT wrestlers in Solana with features inspired by the most powerful and legendary characteristics of Mexican wrestling. Similarly, the International Association Football Federation (FIFA) had already announced access to exclusive content and events through the use of NFTs and blockchain technology.

 

In Mexico and Latin America, NFTs are in their early stages. Currently, virtual assets such as NFTs are regulated by the Law for the Regulation of Financial Technology Institutions, also known as Fintech Law. NFTs are unique encrypted digital assets that cannot be modified or exchanged for another with the same value. They work through blockchain technology and each one is assigned a kind of digital certificate of authenticity: a series of metadata that cannot be modified. 


According to a report by HelloSafe in Mexico, statistics on NFTs are very scarce, with only 2.4 percent of investors betting on this technology out of a total of 25 percent investing in the cryptocurrency sector. Both cryptocurrencies and NFTs are booming spaces. However, given their impact, criminals take advantage of them to exploit loopholes and carry out scams ranging from phishing, pump and dump strategies, counterfeiting and more.

Photo by:   Pawel Czerwinski, Unsplash

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