Siemens Drives Digital Transformation
Siemens Mexico is driving digital transformation as a key enabler of sustainability in factories, with solutions that reduce energy, water, and critical material consumption. Alejandro Preinfalk, CEO and President, Siemens Mexico, Central America, and the Caribbean, emphasized that digitalization helps industries meet increasingly stringent environmental standards while enhancing competitiveness.
Preinfalk noted that digitalization and sustainability are the two main trends shaping the future of industries, especially as companies face growing pressure to adopt eco-friendly practices. "Digitalization is a fundamental tool for achieving sustainable production, allowing us to be more competitive while reducing environmental impact," he said during an interview with Cuatro Cero.
Despite Mexico's status as the world’s 12th-largest economy, Preinfalk pointed out that the country ranks outside the Top 50 in global digitalization indices. This gap poses a significant challenge for Mexico’s industrial sector. However, he highlighted recent progress, driven by factors such as nearshoring, increased industrialization, and stronger collaboration between academia and industry.
The acceleration in digital adoption has been spurred by the relocation of industrial operations, which has provided incentives to improve manufacturing processes. "To maintain Mexico’s competitiveness globally, speeding up digital transformation is crucial," Preinfalk said.
One of the key developments in this transformation is the industrial metaverse, where digital twins are revolutionizing manufacturing. Digital twins are virtual representations of entire industrial processes, allowing businesses to simulate and optimize everything from product design to plant automation. This technology enhances competitiveness, productivity, agility, and product quality, while also enabling energy savings and faster adaptation to different production models. Preinfalk explained that the industrial metaverse not only improves efficiency but also reduces production costs through virtual environments that support predictive maintenance and prevent technical downtimes.
As the Fourth Industrial Revolution advances in Mexico, Preinfalk stressed the importance of developing digital talent. A major challenge is the shortage of skilled workers trained in disruptive technologies. To address this, Siemens is partnering with universities and research centers to bridge the skills gap.
With a focus on digitalization and sustainability, Siemens aims to strengthen its position at ITM as a strategic partner in Mexico’s industrial evolution, offering solutions that not only increase operational efficiency but also enable businesses to meet the most demanding environmental standards in a rapidly changing global market.









