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Streamlined IT Management Boosts Security While Cutting Costs

Angélica Guzmán - Ivanti
Regional Sales Director Mexico & CCA

STORY INLINE POST

Diego Valverde By Diego Valverde | Journalist & Industry Analyst - Tue, 09/24/2024 - 10:10

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Q: How would you describe Ivanti’s position in Mexico compared to its competitors?
A: We have positioned ourselves as market leaders, standing out from the competition thanks to our ability to offer an end-to-end solution that integrates asset management, security policies, and IT service delivery within a single platform. By acquiring various companies to strengthen our offering, we have been able to provide comprehensive IT service management, from asset administration to security and protection.

This holistic approach has allowed us to reduce operational costs by 50%-70% by avoiding the need for multiple integrations. Gartner and GigaOm have recognized our leadership in several key areas of IT service management.

Q: How has the demand for asset management and security solutions evolved in Mexico in recent years, and which sectors have shown greater adoption of your services?
A: The demand for asset management and security solutions in Mexico has grown substantially, mainly driven by cybersecurity regulations like those of the Payment Card Industry (PCI) Security Standards Council. Many companies have started adopting these solutions due to the need to comply with regulations requiring full visibility over IT assets, which are essential for operational continuity and security. Industries handling credit card transactions, such as banking and retail, have been the most active in this adoption, but any organization that supports IT services needs to automate this control. Mexico has regulations like ISO 27001 in place, while other Latin American countries are also introducing similar regulations to ensure operational security in the financial sector.

Q: What is the main challenge your clients face in the Mexican market, and how are you helping them overcome these obstacles?
A: The lack of complete visibility over IT assets complicates companies’ strategic and financial decision-making. Many companies operate without a clear baseline of their technological assets, which exposes them to unnecessary expenses and poorly informed decisions, such as in license negotiations or hardware purchases. We help our clients by providing tools that give them accurate and continuous data on the actual use of software, hardware, and assets, allowing them to reduce costs, optimize investments, and avoid losses associated with unused licenses or stolen assets.

Q: What tangible benefits have Ivanti’s solutions provided to its clients?
A: Our solutions have enabled clients to achieve clear financial benefits, such as reducing licensing costs by up to 40% by analyzing actual software usage and optimizing hardware contracts through a better understanding of performance. Our clients have also achieved more efficient asset management, minimizing losses from theft or misplacement of up to 15% of their equipment. All of this results in improved negotiation capabilities, where decisions are based on precise data, allowing companies to save significantly and optimize their technological resources.

Q: Which of your products or solutions have seen greater adoption in the Mexican and Latin American markets, and what benefits do they bring to your clients?
A: The solutions with the highest adoption focus on the identification of technological assets and the automation of vulnerability management. First, we help organizations identify all their IT assets and understand their relationship and impact on the business, which is critical for decision-making. Second, we implement vulnerability management programs that help mitigate risks related to these assets, ensuring they are protected and up to date. This approach is especially critical in sectors like banking and retail, where service interruptions can have a significant financial and operational impact. Our solutions also optimize remote operations, eliminating the need to dispatch technicians, resulting in savings between 48% and 60% in technical support costs.

Q: What emerging trends in IT management or corporate cybersecurity will shape the Mexican market in the coming years?
A: One of the main trends is the increasing use of AI to improve agility and customer engagement, which also presents new challenges regarding data protection and cybersecurity. The proliferation of AI-based tools and chatbots raises a critical need to protect the sensitive information of users interacting with these systems. Another key trend is measuring user experience. Users increasingly rely on digital services, and it is essential to understand how sensitive information is handled and how user experience can be improved. We aim to capitalize on these trends by integrating AI into our platforms to analyze both machine and user behaviors, which enhances security and efficiency in IT management while optimizing the experience for end users.

Q: What role do innovation, research, and specialized talent play in Ivanti’s strategy for the Mexican and Latin American markets?
A: Innovation and specialized talent are essential to our strategy in Mexico and Latin America. We operate through an indirect model, training our partners to use our solutions while identifying and solving organizational challenges. We create playbooks to guide our partners in threat and vulnerability management, integrating our solutions with the necessary processes and roles for effective implementation.

We focus on offering SaaS products with high availability and global security certifications, responding to the growing migration toward cloud services and digital platforms. Our ability to protect data and operations through constant innovation and cyber intelligence ensures that our solutions keep organizations secure and resilient against sophisticated threats.

Q: What are Ivanti’s goals for the coming months, and what strategies are being implemented to achieve these objectives?
A: Our primary goal is to establish ourselves as leaders in automating cybersecurity controls and managing technological assets. We want to strengthen our position in PCI control automation, patch management, and endpoint protection. To achieve this, we are implementing strategies focused on enhancing our expertise in asset management and protecting these assets from emerging threats. We are committed to helping organizations automate their security controls effectively, using our advanced solutions to tackle modern technological challenges.

Q: Which markets and regions are priorities in Ivanti’s future strategy?
A: We are prioritizing expansion in Latin America. We are looking to recruit new partners and form strategic alliances in the region. We are focusing on key sectors like banking, telecommunications, and retail, as these have specific regulations requiring the automation of security controls. We are optimistic about this goal, as our solutions are designed to adapt to any organization with technological components, whether IT or OT. With this strategy, we aim not only to expand our presence in the region but also to offer specialized, high-quality support throughout Latin America.
 

Photo by:   Mexico Business

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