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The Value of Mexican Talent in High-Impact Digital Solutions

Iker Vila - ids
CEO

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Diego Valverde By Diego Valverde | Journalist & Industry Analyst - Mon, 06/23/2025 - 12:10

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Q: How has ids’ value proposition evolved to adapt to technological and market changes? 
A: Our value proposition is fundamentally rooted in a corporate culture that prioritizes our two most important assets: our clients and our talent. This dual focus ensures we remain agile and forward-thinking after over 43 years of operation. We ailing our strategy to deliver distinct value propositions for each group. For our team we provide a comprehensive Employee Value Proposition (EVP) and for our clients we deliver solutions that directly address their business needs, allowing us to respond effectively to market changes and technological shifts.

Q: What competitive advantages and differentiators does ids offer compared to other IT companies in Mexico? 
A: Our primary competitive advantages stem from a culture built on trust and the strategic development of specialized talent.. With a 43-year history and over 2,500 consultants, our process-oriented methodology ensures predictability and consistency that clients value, positioning us as a trusted partner for their critical projects. A key differentiator is our advanced talent strategy. Despite industry turnover rates of 14%, we maintain a rate of 12% and manage about 20% annual growth. Furthermore, we move beyond pure technology which risks becoming a commodity. We deliver superior value by combining technological expertise with deep industry-specific knowledge, ensuring our solutions are not only technically sound but also strategically aligned with our clients' business objectives.

Q: Which industries have shown the greatest demand for your solutions throughout 2025 and what challenges are you helping them solve? 
A: The financial services sector, including banking insurance, fintech, and wealth management, represents our largest market, accounting for 60% of our revenue. Over the years we have developed highly specialized expertise in niche areas such as payment systems, clearing houses, and corporate treasuries. While we have a strong foothold in this vertical, a key strategic objective for us is to diversify. We are actively pursuing this by expanding our industry footprint and geographic reach, securing regional contracts with clients in both banking and retail to drive our growth across Latin America.

Q: How does your proprietary methodology accelerate the conversion of ideas into scalable technological solutions for companies? 
A: To manage a business of our scale, with annual revenues exceeding MX$2 billion (US$105 million) and a team of 2,500 consultants, we developed our proprietary MIDS to counteract the risk of growth diluting quality and consistency. MIDS is a dynamic framework built on a collection of industry best practices, continuously refined by a dedicated process team to incorporate advances like AI. We view it as a set of building blocks; for each project we configure a specific "delivery process" tailored to its service scope and technical requirements, ensuring every project in our portfolio adheres to the defined standards delivering consistent and scalable results.

Q: What concrete benefits do your clients gain by implementing integral solutions that combine consulting development cloud data and RPA under a single provider? 
A: The primary benefit for our clients is the ability to engage a single partner for end-to-end digital transformation, which significantly reduces the complexity of managing multivendor ecosystems. Our portfolio spans eight business lines including digital transformation consulting application development Enterprise Solutions such as SAP and Salesforce, and automated testing services enhanced with AI. 

We also offer specialized practices in Robotic Process Automation (RPA) and cloud migration. This breadth of capability combined with our technology-agnostic approach allows us to architect and implement truly integrated solutions. 

Q: How do you manage the integration and compatibility of your developments with platforms and technologies from your strategic partners? 
A: We ensure seamless integration and compatibility by adhering to modern architectural principles aligned with Industry 4.0. Our development is grounded in cloud-native architectures centered on microservices and Application Programming Interfaces (APIs). This approach is fundamental to creating cohesive multi-platform ecosystems, allowing our solutions to integrate flawlessly with technologies from partners like IBM, Microsoft and Google Cloud, as well as with our clients' existing legacy or custom-built systems. 

Q: How is the adoption of technologies like low-code Robotic Process Automation (RPA) and AI impacting the digital transformation processes you drive for your clients? 
A: The adoption of these technologies is fundamentally about accelerating the delivery of digital solutions. Low-code and RPA are converging with AI to create a new paradigm in software development. AI-powered agents are transforming our processes by automating code generation, test case creation, and quality validation, which reduces developer dependency, lowers the total cost of ownership, and improves overall quality. This marks a significant evolution from traditional development, with a measured 16% increase in the speed of our software development cycle.

Q: What specific challenges do you observe in the Mexican IT industry for companies to fully leverage digital and cloud solutions? 
A: The first is the persistent scarcity of specialized talent. To address this we focus heavily on talent enablement and have established partnerships with academic institutions to bridge the gap between graduate skills and industry requirements. The second challenge is the natural organizational resistance to change. Implementing transformative technologies like AI is not merely a technical upgrade; it is a fundamental paradigm shift that demands new skills and a willingness to evolve established processes.

Q: What are ids’ main plans for 2025 and 2026, especially for the Mexican or regional market? 
A: Our growth strategy focuses on two main pillars: regional expansion and the strategic integration of AI. We will continue to drive organic growth while actively exploring inorganic opportunities to accelerate our geographic expansion into Latin America and North America. Many clients already leverage our position in Mexico as a technology hub for deploying solutions regionally. We are making substantial investments in our innovation centers to harness AI, both for enhancing client service delivery and for transforming our internal operations. This includes applying AI to optimize core processes within our talent and commercial departments, allowing us to build a more efficient and competitive organization.

Photo by:   Mexico Business

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