Bosch Projects €7 Billion in Revenues Through Smart Vehicle Push

Munich-based Bosch unveiled its latest innovations at IAA Mobility 2025, highlighting software-defined mobility as the cornerstone of its long-term automotive strategy. The German technology group expects revenues of €7 billion from its software and intelligent vehicle solutions by 2032, with growth of nearly 2% forecast in its mobility business for 2025.

“Bosch wants to continue playing a key role in the industry in the era of software-driven mobility,” said Stefan Hartung, Chairman, Bosch.

During the event, the company presented advanced electronic braking and steering systems, which replace mechanical connections with safer and more flexible digital controls. These technologies are considered essential for automated driving and vehicles defined by software.

Markus Heyn, Bosch board member and president of its mobility business, said hardware design is increasingly shaped by software requirements. “Cars will be centered on the user and will constantly learn through updates and artificial intelligence,” he said.

A central piece of Bosch’s vision is Vehicle Motion Management, which integrates brakes, steering, powertrain, and chassis to enhance safety, performance, and personalization. Drivers can switch between comfort and sport-like settings at the touch of a button.

Bosch will invest a nine-figure sum in euros over the next three years to expand its modular software portfolio. The company’s high-performance computers, already used by automakers including BMW and Volkswagen, consolidate driver assistance, infotainment and energy management functions, reducing costs and power consumption.

More than two dozen manufacturers in Europe, China, and Japan currently use Bosch software. Its Advanced Driver Assistance Systems (ADAS) portfolio offers preconfigured solutions that allow automakers to integrate them more quickly into production.

Mexico: A Strategic Hub for Bosch in North America

Mexico remains a pillar in Bosch’s North American mobility strategy and technological development. The company operates 16 sites in the country, including 11 manufacturing plants, and exports about 80% of its production to the United States. The company was established in Mexico nearly 70 years ago. 

Greta Martinez, Mobility Sales Manager, Bosch Mexico, said Bosch’s Mexican plants specialize in a range of technologies: Juarez produces central computers, radars and sensors; Aguascalientes manufactures braking systems; San Luis Potosi develops powertrain components; Querétaro focuses on electronic steering systems; and Toluca, Bosch’s first Mexican plant, produces motors for applications like window regulators and climate systems.

“As the company pushes toward cleaner mobility, Bosch expects 50% of global vehicles to be electric by 2035, although adoption will vary by region. Plug-in hybrids are already gaining ground in Mexico,” said Martínez.