Puebla, Volkswagen Strengthen Alliance to Drive Development

The government of Puebla and Volkswagen de México reinforced their long-standing partnership to boost the state’s automotive sector, following a meeting between Governor Alejandro Armenta and Holger Nestler, President and CEO, Volkswagen de México. Both leaders highlighted the importance of maintaining close collaboration among the state government, the German automaker, and the labor union to ensure favorable conditions for investment, innovation, and workers’ well-being.

Also in attendance were José Luis García, Head of the State Cabinet; Celina Peña, Minister of Science, Humanities, Technology and Innovation; and Víctor Chedraui, Minister of Economic Development and Labor. Armenta emphasized via social media that “through dialogue and a forward-looking vision, a historic alliance is strengthened to drive economic development,” reaffirming his administration’s commitment to creating a competitive and innovation-friendly environment in Puebla.

The Government of Puebla emphasized that the meeting marks a significant step in strengthening its partnership with Volkswagen and safeguarding labor stability within one of the state’s most vital industries.

Volkswagen de México remains among the country’s Top 5 light vehicle producers, assembling 250,124 units and exporting 199,582 vehicles and SUVs between January and September 2025. These figures represent declines of 18.2% and 21%, respectively, compared with the same period in 2024.

In December 2024, Volkswagen AG announced that production of the Golf and Golf Estate models will move to Puebla beginning in 2027, prompting adjustments at the plant to accommodate the new lines. The move further consolidates Puebla’s position as a critical hub within the automaker’s global strategy.

Volkswagen Mexico Advances Sustainability 

MBN reported that Volkswagen Mexico has launched three initiatives aimed at ecological conservation and emissions reduction across all stages of vehicle production and its supply chain, reinforcing the company’s commitment to sustainable manufacturing.

Holger Nestler, President and CEO, Volkswagen Mexico, emphasized that the country is a strategic hub for regional and global production. “The challenge is not only to innovate but to do so sustainably,” he said. Volkswagen aims to achieve carbon-neutral operations in all phases by 2050, with intermediate targets along the way.

For more than 15 years, Volkswagen has worked on conserving over 4,000ha in protected natural areas, integrating biodiversity protection and reforestation into its operations. The OEm protects and restores natural areas surrounding its plants in Puebla and Guanajuato. Projects such as Izta-Popo, Bambú, Selva Baja, Cuenca de la Esperanza, and Cuenca de la Soledad have resulted in the planting of over 400,000 trees, including endemic species. These efforts contribute to CO₂ capture and the restoration of key ecological zones.