DiDi Food, Government Grant Hecho en México Label to Restaurants

DiDi Food and the Ministry of Economy announced a collaboration to strengthen the Hecho en México (Made in Mexico) program, aiming to support the competitiveness and visibility of small and medium-sized gastronomic businesses (MSMEs) across the country.

According to the delivery platform, more than 60% of its associated restaurants are small, independent businesses. Through this agreement, DiDi Food will utilize its digital infrastructure and national reach to promote the Made in Mexico distinction. The initiative is designed to help local family-owned businesses access various benefits provided by the federal government.

DiDi Food noted that participating establishments will gain access to resources such as training via the MIPYMESMX platform, connection to the ComerciaMX business network, discounted trademark registration through the Mexican Institute of Industrial Property (IMPI), and preferential credit options via Nacional Financiera (NAFIN).

DiDi Food started the initial phase of the rollout with the delivery of the distinction to a first group of allied restaurants. The collaboration aims to encourage associated restaurants to incorporate certified national products and inputs into their operations. Additionally, the partnership includes communication campaigns intended to inform consumers about the availability of products made in Mexico within the platform. “This alliance reinforces our commitment to restaurant MSMEs, which are the backbone of the platform and of Mexican gastronomy,” stated Vicente Roqueñí, Sr. Director of Government Relations, DiDi Hispanoamérica.

Vidal Llerenas, Deputy Minister of Industry and Commerce, noted that the Made in Mexico seal serves as a guarantee of quality. “By linking with platforms like DiDi Food, we take another step towards the country's competitiveness and productive sovereignty,” Llerenas said.

Ignacio Alarcón, President, the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC), highlighted the sector's economic weight, noting that CANIRAC represents over 700,000 business units and generates more than 3.8 million jobs nationwide. Alarcón described the alliance as a strategic move to strengthen MSMEs through visibility and technology, particularly given the shift in consumption habits following the COVID-19 pandemic. He emphasized that delivery platforms have become essential for increasing sales and sustaining growth in the sector. "Today, 30 restaurants will receive this distinction, confirming that Mexican cuisine is an economic and cultural engine," Alarcón said.

Manola Savalza, Mexico City’s Minister of Economic Development, highlighted that the capital is home to nearly 500,000 companies, 30,000 of which are restaurants that form the backbone of the local economy. She noted that the administration focuses on supporting technologies that generate good jobs and democratize services, enabling these businesses to break physical barriers. "Restaurants, thanks to apps like DiDi Food, can break the rules of distance, and instead of having five tables, can have 9.5 million customers," Savalza said.