Centralized, Programmed Services Drive Efficiency: Grupo SEFLOT
Centralized, Programmed Services Drive Efficiency: Grupo SEFLOT
Q: How does Grupo SEFLOT differentiate itself from other fleet service providers, and how is its market share growing?
DM: We specialize exclusively in fleets. Our maintenance centers operate nationwide, serving all types of company fleets — from logistics and distribution to delivery services. We have extensive experience in this sector and offer specialized services such as cargo box repair, refrigeration system maintenance, bodywork, and painting. We understand that our clients depend on their vehicles, so we ensure that they are always running. We adapt our schedules and service days to minimize any impact on their operations, which sets us apart from other automotive maintenance centers.
DaM: Additionally, we do not operate under a franchise model. Unlike other options in the market, we directly manage all our branches, ensuring uniform service standards. In franchises, each owner can make modifications to the operation, but we follow a unified protocol across all our locations. We have 50 years of experience in the sector. We started with an outsourcing model, evolved to in-sourcing, and finally developed the current format. We adapt to the specific needs of each client and sector.
DM: We are present in several states across the country, with 13 maintenance centers nationwide. We aim to close 2025 with 16 maintenance centers and reach 50 in the long term. We are continuing to expand to provide better service to the fleets that trust us.
Q: What strategies do you employ to help clients cope with rising costs and operational deficiencies?
DM: We are developing partnerships with wholesale spare part importers. Most supplies are imported, so we make bulk purchases through our spare parts store and distribution center to eliminate intermediaries. This strategy allows us to reduce costs and benefit customers. With the rise in spare parts prices and economic uncertainty, we believe this strategy positions us as the best alternative for our clients.
Q: How does Grupo SEFLOT stay at the forefront of innovation in maintenance?
DM: Our strategy is to train technicians from scratch, which sets us apart in the industry and enables us to offer highly specialized fleet services. Grupo SEFLOT has an internal school to train those who want to specialize as automotive mechanics. This allows us to certify our mechanics through the Ministry of Education (SEP). Once they complete this certification, we help them to get the Automotive Service Excellence (ASE) certification in the United States, ensuring they have the technical knowledge required by modern companies.
Q: What technologies is Grupo SEFLOT integrating into its services?
DaM: We have an internal software that facilitates the comprehensive management of automotive services. This system integrates the spare parts store, tire services, and all information related to vehicle maintenance, eliminating the need for multiple notes or invoices. This allows clients to centralize all the information and simplify administration. We can also adapt to clients’ systems. We understand that migrating to a new platform can be challenging, so we offer flexibility to customize our services according to their needs.
Q: How does Grupo SEFLOT leverage vehicle data to improve its solutions?
DM: We use OBD2 scanners with Bluetooth to send vehicle status information to our platform. This platform generates real-time reports that are sent via WhatsApp to the company’s approvers, who can access a link to view photos of the vehicle and the OBD2 diagnostic results. This speeds up decision-making, allowing a vehicle in Merida to be authorized for service by someone in Mexico City or Tijuana. This quick communication allows us to perform preventive maintenance in a timely manner and move toward predictive maintenance, optimizing fleet performance.
DaM: We eliminate intermediaries in every sense to accelerate response times. We know that these vehicles must be in operation constantly, so we aim to minimize any delays.
Q: How do you leverage digital technologies to manage customer feedback and improve service?
DM: It is essential for customers to get involved and provide feedback. We often send them information, but if they do not respond, it affects all of us. To encourage participation, we organize forums where clients can share ideas and technological needs. From these sessions, we analyze which tools can improve our platform and optimize fleet management. We are always open to implementing technological solutions that help keep vehicles in optimal condition and in constant operation.
Q: How do you optimize diagnosis and improve vehicle reliability to reduce fleet inactivity?
DM: We are always attentive to the moments when a vehicle is inactive so we can act preventively. Many times, we perform maintenance at night or on Sundays to ensure that the vehicle is ready to operate during its normal hours. We are also very quick, completing both major and minor preventive inspections within two or three hours. This is possible because we often have worked with the client beforehand and know the spare parts they need and their routines. Thanks to our experience with the client, we can optimize repair times and offer great benefits.
DaM: We also offer transportation services to minimize the impact on the client's operations. We pick up vehicles, take them for preventive service, perform the necessary diagnostics, and return the vehicle to the client. This way, we ensure that the client is not affected by our timing and can continue their activities without issues.
Q: What technology do you use to ensure proper storage and avoid supply issues when managing spare parts and components?
DM: Our distribution center has a platform that uses historical data to predict which spare parts we need to keep in stock to meet our customers’ needs. We also work closely with clients to schedule long-term preventive services, allowing us to anticipate client needs and have the necessary spare parts available on time. We also assist our clients with planning their annual budgets, which helps us better plan our purchases and avoid unnecessary costs. We also import and distribute multi-brand tires through our maintenance centers, and we use the same platform to manage the tires we require.
Q: What characteristics make Grupo SEFLOT more attractive to customers compared to other companies?
DM: With us, the client gets everything in one place. We offer smog check centers, mechanical workshops, bodywork and paint services, tires, transportation, and more. We are also working to become repair shops for insurance companies, which will allow us to cover vehicles after an accident. We are developing additional maintenance centers and we expect to operate two more by the end of this year.
Q: What are Grupo SEFLOT’s short and long-term goals?
DM: In 2025, we will focus on increasing our maintenance centers and expanding our presence with MotorWorks to reach private car clients. Another short-term goal is to open more facilities to be closer to our customers. In the medium term, we want to expand MotorWorks’ coverage beyond the Mexico City metropolitan area and the State of Mexico to cities like Monterrey, Merida, and Veracruz.
DaM: The long-term goal is to expand MotorWorks to all of our branches. Our goal is to offer more people and companies complete vehicle management, from maintenance to tire changes and verification services. We want customers to not have to worry about those details and be able to focus on their daily operations.

By Óscar Goytia | Journalist & Industry Analyst -
Tue, 04/08/2025 - 11:18

