Comprehensive Data Allows for Better Decision-making

Q: How are you helping companies understand that the intelligence solutions that JATO offers are an investment rather than a business expense?

A: We gather a lot of unbiased information to avoid any conflict of interest. We research market facts but do not interpret the data so that our customers receive a factual view of the market. The data is divided into different segments, such as performance, measures, dimensions and capacities. Every single segment is unique. For example, we track specific characteristics of SUVs that are not present in compact cars.

We compile this information in a single file so the customer can start doing comparisons according to their interests. Analysis can later go deeper and analyze price charts, historical prices, reports or value to compare the value of vehicles. Sometimes customers build their own value table to determine who is delivering the best value for the price. Some vehicles are less expensive but offer less equipment.

Q: What specific information does JATO Dynamic collect and how does the company use it?

A: We research all incentives offered by dealerships, such as discounts, subsidies, specific rates, terms and other factors that can help them to close a deal. In Mexico, we use our own methodology to predict the available volumes and prices. Using our market knowledge, we can calculate the versions and prices available in the market, allowing customers to make better decisions. For example, if an automaker increases the price of a model that sells thousands of units per year, the market impact would be much higher than if they increased the price of a vehicle that sells less than 10 units per year. For that reason, it is necessary to have all available information at hand.

We also track the Total Cost of Ownership (TCO), which allows clients to know how much a vehicle will depreciate, how much fuel it will consume and what the user will pay in taxes, among other information. Using this information, we offer an accurate picture of how much a user will invest in a vehicle during its lifetime. This information is important for fleet companies and manufacturers, among others.

We do not make the decisions; we provide data and we help to analyze it, allowing the client to make the final decision. We are very active with OEMs but also work with leasing banks, financial companies, car dealerships and marketplaces.

Q: How can JATO’s Flex Academy help the industry to overcome the shortage of skilled labor in the market?

A: JATO Flex, designed for salespeople at dealerships, works from any device. There are many offerings in the market and it is challenging for salespeople to really know the competition. Moreover, those interested in buying a car have already done their research. For that reason, we decided to empower sellers and help them become experts in their field by providing information that no one will be able to find anywhere else. We packed the platform with incentives and a quick picture of the cost. The main goal was to allow salespeople to deliver good and powerful arguments to interested buyers.

JATO’s Flex Academy trains salespeople and provides advice to use and interpret the information. Selling is not just about describing the car; it requires transferring information regarding the future and benefits. When salespeople communicate the real advantages of a specific technology, buyers start valuing those technologies and truly understand what they are buying.

JATO Dynamics focuses on generating intelligence solutions by providing analysis, data and specifications for the automotive market.