Flecha Amarilla Expands ESG Initiatives Aligned to UN Goals

Grupo Flecha Amarilla (GFA) is advancing an ESG-centered business model that restructures operations across transportation, parcel delivery, hospitality, and franchising. The company has aligned its sustainability framework with the UN Sustainable Development Goals and has expanded both internal and external initiatives since 2023. GFA positions sustainability as a core operating principle, stating in its internal reports: “Sustainability is not an added value but the guiding axis of our corporate strategy.”

GFA formalized this model in 2023 and strengthened it throughout 2024 by involving employees in environmental and social programs and establishing measurable performance targets. “Innovation and responsibility are not separate paths but a shared commitment to Mexico and future generations,” said José Manuel Gómez Landero, Commercial Director of Mobility, GFA. The company reports that the strategy now extends to all business lines as of 2025.

The ESG plan is structured around four pillars: Planet, Communities, Talent and Governance. Under the Planet pillar, the company incorporated 169 EURO VI and electric buses into its fleet. GFA reports reductions of more than 2,424 metric tons of CO₂ and the use of carbon credits and conservation projects to offset remaining emissions. These measures are part of a broader strategy to adopt cleaner mobility technologies and explore opportunities for green financing.

The Communities pillar includes humanitarian and regional engagement programs. GFA reports  donating 3,500 kilograms of supplies and dedicating 79,000 kilometers of routes to community assistance. More than 14,000 employees have participated in volunteer programs aimed at strengthening local ties.

The Talent pillar focuses on workforce development, training and safety. In 2024, GFA delivered 475 training courses and recognized 150 drivers for safety performance. The company also expanded internal initiatives related to workplace well-being and occupational safety.

The Governance pillar prioritizes ethical management, risk controls and compliance mechanisms. GFA reports adopting processes to reinforce transparency and responsible decision-making across operations, with the goal of aligning investments and partnerships with long-term sustainability criteria.