Mazda Posts Record 107,004 Vehicle Sales in Mexico in 2025

Mazda México closed 2025 hitting record sales with 107,004 vehicles, a 7.2% increase compared with 2024, outperforming an automotive market that grew 1.3% overall. The result marked the best year in the company’s history in the country and gave Mazda a 7.1% market share, placing it sixth among light-vehicle brands in Mexico.

The sales volume confirmed Mexico as Mazda’s third-largest global market, after the United States and Japan. Within the top 10 brands operating in the country, Mazda posted the second-highest year-over-year growth rate, trailing only Nissan, according to company data.

Local manufacturing played a central role in this performance. Mazda’s plant in Salamanca, Guanajuato, produces the Mazda2 and the CX-30, two of the brand’s highest-selling models in the Mexican market. Both vehicles rank among the best sellers in their respective segments, reinforcing the strategic importance of domestic production for Mazda’s commercial operations.

The Salamanca facility supports Mazda’s ability to respond to local demand and manage supply more efficiently. Company executives say local output strengthens the brand’s competitiveness in a market that has seen increased pressure from both established automakers and new entrants.

Alongside sales growth, Mazda continued to expand its commercial and service footprint. During 2025, the company grew its dealer network to 78 agencies nationwide and increased its aftersales infrastructure with 16 specialized Collision Centers. The expansion aimed to support higher vehicle volumes and maintain service capacity across key regions.

Customer service performance remained a focus. Mazda ranked third in Mexico in the J.D. Power Customer Service Index, scoring 902 points out of 1,000. The study evaluates service quality, facilities, advisor interaction, and vehicle delivery for owners of vehicles aged one to three years.

Miguel Barbeyto, President, Mazda México, says the results reflect coordinated efforts across operations and sustained customer confidence. “Mazda México has not only positioned itself as one of the leading brands in the industry, but we have managed to maintain the fascination of customers who choose us,” Barbeyto says. “We appreciate their trust and will continue working to deliver the best experience.”

Looking ahead to 2026, Mazda faces the challenge of maintaining growth from a higher base amid increasing competition, particularly from new Asian brands seeking market share in Mexico.

Mazda has invested more than US$1 billion in Mexico, primarily at its Salamanca, Guanajuato plant, which employs over 5,200 workers. In October, Masahiro Moro, Global CEO, Mazda Motor Corporation, met with President Claudia Sheinbaum to discuss new investment opportunities in the automotive sector and strategies to strengthen Mexico’s domestic market, reports MBN. Discussions centered on boosting foreign investment, reinforcing industrial development, and enhancing Mexico’s role as a competitive manufacturing hub.

At the time, Moro expressed Mazda’s continued interest in expanding its industrial footprint in Mexico, particularly through manufacturing and distribution projects. Sheinbaum’s administration seeks to provide greater certainty to investors and strengthen the national industry.