Pirelli Launches Motorcycle Store, Plans Nationwide Rollout

Pirelli, a global leader in premium tire manufacturing, has launched Ride Passion, its first store in Mexico exclusively dedicated to motorcycle enthusiasts in the State of Mexico.

Pirelli’s decision to launch this concept in Mexico follows its success in European markets like Italy and Spain. According to Oscar Sevilla, Country Manager Moto, Pirelli Mexico, this store is just the beginning of a broader plan to establish a network of Ride Passion locations across the country. 

“Our goal is to offer outstanding service with state-of-the-art tools and highly trained personnel. At Ride Passion, customers not only purchase premium products but also gain valuable insights into their motorcycles in a comfortable, trustworthy environment,” said Sevilla.

The Ride Passion store operates under a comprehensive service model designed for motorcyclists of all skill levels and preferences. Its open workshop design allows customers to observe maintenance procedures and interact directly with technicians. Services include tire mounting, alignment, balancing, oil changes, and brake adjustments.

The store features Pirelli’s flagship motorcycle tire lines, such as Diablo, Scorpion, and Angel, targeting the premium market. While the primary focus is on motorcycles with engines of 250cc and above, the store also offers options for motorcycles of all sizes and uses.